A data profile of the people who buy, follow and care about Discount stores in Indonesia — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 7,158,047 people in Indonesia.
The average Discount stores fan in Indonesia is 37.0 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Tunic, Kebaya, Skirt, with strongest over-indexing on Tunic (1.78× the country average).
Demographically, the Discount stores audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Discount stores fan in Indonesia is balanced, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Discount stores profile in Indonesia.
53.4% are female, 46.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 37.0 |
| Estimated audience size | 7,158,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Discount stores audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 1.77× | |
| 02 | South Kalimantan | ~100K | 1.11× | |
| 03 | Central Kalimantan | ~60K | 1.09× | |
| 04 | West Kalimantan | ~100K | 1.04× | |
| 05 | West Nusa Tenggara | ~90K | 1.04× | |
| 06 | Riau Islands | ~80K | 1.04× | |
| 07 | Gorontalo (disambiguation)(2) | ~30K | 1.04× | |
| 08 | North Kalimantan | ~20K | 1.04× | |
| 09 | North Sulawesi | ~80K | 1.01× | |
| 10 | East Kalimantan | ~100K | 1.00× | |
| 11 | Central Sulawesi | ~70K | 1.00× | |
| 12 | Bengkulu | ~60K | 1.00× | |
| 13 | Papua (province) | ~40K | 1.00× | |
| 14 | Bangka-Belitung Islands | ~40K | 1.00× | |
| 15 | Maluku | ~30K | 1.00× | |
| 16 | West Sulawesi | ~30K | 1.00× | |
| 17 | South Sumatra | ~200K | 0.99× | |
| 18 | Lampung | ~100K | 0.99× | |
| 19 | West Sumatra | ~100K | 0.99× | |
| 20 | Aceh | ~100K | 0.99× | |
| 21 | Jambi | ~80K | 0.99× | |
| 22 | East Nusa Tenggara | ~80K | 0.99× | |
| 23 | Southeast Sulawesi | ~50K | 0.99× | |
| 24 | Riau | ~200K | 0.98× | |
| 25 | Special Region of Yogyakarta | ~100K | 0.98× | |
| 26 | South Sulawesi | ~200K | 0.97× | |
| 27 | North Sumatra | ~300K | 0.95× | |
| 28 | Banten | ~300K | 0.95× | |
| 29 | Jakarta | ~500K | 0.93× | |
| 30 | Central Java | ~600K | 0.90× | |
| 31 | East Java | ~700K | 0.88× | |
| 32 | West Java | ~900K | 0.84× | |
| 33 | West Papua | 0.00× | ||
| 34 | North Maluku | 0.00× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nursing bra | Fashion & Accessoires | 1.99× | ||
| 02 | Zaskia Adya Mecca | Movies & TV | 1.96× | ||
| 03 | Baju Kurung | Travel & Leisure | 1.94× | ||
| 04 | Pampers | Kids & Family | 1.90× | ||
| 05 | Tunic | Fashion & Accessoires | 1.78× | ||
| 06 | Baby powder | Kids & Family | 1.77× | ||
| 07 | Infant clothing | Kids & Family | 1.74× | ||
| 08 | Cloth diaper | Kids & Family | 1.73× | ||
| 09 | Infant bodysuit | Kids & Family | 1.71× | ||
| 10 | Web fiction | Literature | 1.69× | ||
| 11 | Breast pump | Kids & Family | 1.66× | ||
| 12 | Diaper bag | Kids & Family | 1.64× | ||
| 13 | Infant bed | Home & Garden | 1.64× | ||
| 14 | Kebaya | Fashion & Accessoires | 1.59× | ||
| 15 | Pajamas | Fashion & Accessoires | 1.57× | ||
| 16 | Cardigan (sweater) | Fashion & Accessoires | 1.54× | ||
| 17 | Skirt | Fashion & Accessoires | 1.53× | ||
| 18 | Shawl | Fashion & Accessoires | 1.53× | ||
| 19 | Foundation (cosmetics) | Beauty & Wellness | 1.52× | ||
| 20 | Babywearing | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Risk Appetite | THRILL | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Social Media Usage | JOY | 0.48× |
Discount stores has an estimated audience of 7,158,047 people in Indonesia, concentrated in West Java and East Java.
53.4% of Discount stores fans are female, 46.6% are male, with an average age of 37.0 years.
Discount stores fans show strongest brand affinity for Tunic (1.78×), Kebaya (1.59×), and Skirt (1.53×) over the country average.
Discount stores fans in Indonesia are most concentrated in West Java (reach ~900K), East Java (reach ~700K), and Central Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Kebaya (1.59×), Skirt (1.53×), Shawl (1.53×), and Baby powder (1.77×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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