A data profile of the people who buy, follow and care about Cardigan (sweater) in Indonesia — modelled from more than twelve digital signal sources. Cardigan (sweater) has an estimated audience of 3,613,824 people in Indonesia.
Cardigan (sweater) has an estimated audience of 3,613,824 people in Indonesia. 62.5% are female, 37.5% are male, average age 33.3. Top brand affinities: Outerwear, WhatsApp, Slot machine, Vintage clothing, Online poker.
Top brand affinities include Outerwear, WhatsApp, Slot machine, with strongest over-indexing on Outerwear (6.5× the country average).
Demographically, the Cardigan (sweater) audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Creativity, Pet Ownership.
The typical Cardigan (sweater) fan in Indonesia is more female, around 33.3 years old, with strong Creativity tendencies and a notable affinity for Outerwear.
The key figures that characterise the Cardigan (sweater) profile in Indonesia.
62.5% are female, 37.5% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 33.3 |
| Estimated audience size | 3,613,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Cardigan (sweater) audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 11.6% |
| United States | 7.3% |
| China | 7.2% |
The strongest cross-interests of the Cardigan (sweater) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 6.50× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 5.09× | ||
| 03 | Vintage clothing | Fashion & Accessoires | 4.39× | ||
| 04 | Nail salon | Beauty & Wellness | 4.27× | ||
| 05 | Borussia Dortmund | Sports | 4.08× | ||
| 06 | FC Bayern Munich | Sports | 3.96× | ||
| 07 | Social shopping | Shopping | 3.96× | ||
| 08 | Uniqlo | Shopping | 3.95× | ||
| 09 | Mobile gambling | Games | 3.74× | ||
| 10 | Slot machine | Games | 3.47× | ||
| 11 | H&M | Shopping | 3.41× | ||
| 12 | Online poker | Games | 3.03× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 2.88× | ||
| 14 | Drop shipping | Shopping | 2.74× | ||
| 15 | Streetwear | Fashion & Accessoires | 2.43× | ||
| 16 | Online food ordering | Food & Beverages | 2.26× | ||
| 17 | Internet & Social Media | 2.10× | |||
| 18 | Kebaya | Fashion & Accessoires | 2.05× | ||
| 19 | Outfit of the day | Fashion & Accessoires | 2.02× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.93× | |
| Pet Ownership | JOY | 1.84× | |
| Quality Awareness | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.76× | |
| Convenience Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cardigan (sweater). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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