A data profile of the people who buy, follow and care about Outerwear in Indonesia — modelled from more than twelve digital signal sources. Outerwear has an estimated audience of 4,116,573 people in Indonesia.
The average Outerwear fan in Indonesia is 33.7 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Cardigan (sweater), Toko Baju, Coat (clothing), with strongest over-indexing on Cardigan (sweater) (6.5× the country average).
Demographically, the Outerwear audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Outerwear fan in Indonesia is more female, around 33.7 years old, with strong Individualism tendencies and a notable affinity for Cardigan (sweater).
The key figures that characterise the Outerwear profile in Indonesia.
58.1% are female, 41.9% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 33.7 |
| Estimated audience size | 4,116,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Outerwear audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 12.2% |
| India | 8.2% |
Where the Outerwear audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~400K | 1.20× | |
| 02 | Special Region of Yogyakarta | ~80K | 1.15× | |
| 03 | West Sulawesi | ~20K | 1.09× | |
| 04 | North Kalimantan | ~10K | 1.09× | |
| 05 | West Papua | ~10K | 1.07× | |
| 06 | Bangka-Belitung Islands | ~20K | 1.06× | |
| 07 | Gorontalo (disambiguation)(2) | ~20K | 1.05× | |
| 08 | North Maluku | ~20K | 1.05× | |
| 09 | West Java | ~700K | 1.04× | |
| 10 | Bengkulu | ~30K | 1.03× | |
| 11 | Papua (province) | ~30K | 1.03× | |
| 12 | Central Kalimantan | ~30K | 1.01× | |
| 13 | Maluku | ~20K | 1.01× | |
| 14 | Southeast Sulawesi | ~30K | 1.00× | |
| 15 | Central Sulawesi | ~40K | 0.98× | |
| 16 | Banten | ~200K | 0.97× | |
| 17 | Jambi | ~50K | 0.97× | |
| 18 | North Sulawesi | ~40K | 0.97× | |
| 19 | Riau Islands | ~40K | 0.97× | |
| 20 | South Kalimantan | ~50K | 0.96× | |
| 21 | East Nusa Tenggara | ~40K | 0.96× | |
| 22 | West Nusa Tenggara | ~50K | 0.95× | |
| 23 | East Kalimantan | ~60K | 0.94× | |
| 24 | West Kalimantan | ~60K | 0.94× | |
| 25 | Aceh | ~50K | 0.94× | |
| 26 | West Sumatra | ~70K | 0.93× | |
| 27 | Central Java | ~400K | 0.92× | |
| 28 | South Sumatra | ~90K | 0.92× | |
| 29 | Riau | ~90K | 0.92× | |
| 30 | Lampung | ~80K | 0.92× | |
| 31 | Bali | ~70K | 0.90× | |
| 32 | East Java | ~400K | 0.89× | |
| 33 | South Sulawesi | ~100K | 0.89× | |
| 34 | North Sumatra | ~200K | 0.85× |
The strongest cross-interests of the Outerwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 6.50× | ||
| 02 | Baju Kurung | Travel & Leisure | 6.28× | ||
| 03 | Toko Baju | Shopping | 4.59× | ||
| 04 | Coat (clothing) | Fashion & Accessoires | 4.51× | ||
| 05 | Dress shirt | Fashion & Accessoires | 3.80× | ||
| 06 | Tunic | Fashion & Accessoires | 3.64× | ||
| 07 | Shawl | Fashion & Accessoires | 3.41× | ||
| 08 | Uniqlo | Shopping | 3.36× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 3.32× | ||
| 10 | Sweater | Fashion & Accessoires | 3.29× | ||
| 11 | Shorts | Fashion & Accessoires | 3.20× | ||
| 12 | Bag | Fashion & Accessoires | 3.12× | ||
| 13 | OLX | Shopping | 2.77× | ||
| 14 | Hoodie | Fashion & Accessoires | 2.76× | ||
| 15 | Jacket | Fashion & Accessoires | 2.74× | ||
| 16 | Home shopping | Shopping | 2.67× | ||
| 17 | Jeans | Fashion & Accessoires | 2.55× | ||
| 18 | Blouse | Fashion & Accessoires | 2.52× | ||
| 19 | Online marketplace | Internet & Social Media | 2.40× | ||
| 20 | Kebaya | Fashion & Accessoires | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.46× | |
| Need for Security | CONSERVATISM | 3.37× | |
| Healthy Lifestyle | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.45× | |
| Risk Appetite | THRILL | 0.48× | |
| Design Affinity | PREMIUM | 0.52× |
Outerwear has an estimated audience of 4,116,573 people in Indonesia, concentrated in West Java and Jakarta.
58.1% of Outerwear fans are female, 41.9% are male, with an average age of 33.7 years.
Outerwear fans show strongest brand affinity for Cardigan (sweater) (6.5×), Toko Baju (4.59×), and Coat (clothing) (4.51×) over the country average.
Outerwear fans in Indonesia are most concentrated in West Java (reach ~700K), Jakarta (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Outerwear itself, the audience over-indexes on Toko Baju (4.59×), Coat (clothing) (4.51×), Tunic (3.64×), and Dress shirt (3.8×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.