A data profile of the people who buy, follow and care about Jeans in Indonesia — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 4,972,358 people in Indonesia.
Jeans has an estimated audience of 4,972,358 people in Indonesia. 59.3% are female, 40.7% are male, average age 33.9. Top brand affinities: WhatsApp, Slot machine, Online poker, BTS, Women's clothing.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.89× the country average).
Demographically, the Jeans audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Jeans fan in Indonesia is more female, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Jeans profile in Indonesia.
59.3% are female, 40.7% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.9 |
| Estimated audience size | 4,972,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Jeans audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 4.46× | ||
| 02 | Borussia Dortmund | Sports | 3.78× | ||
| 03 | FC Bayern Munich | Sports | 3.50× | ||
| 04 | Mobile gambling | Games | 3.49× | ||
| 05 | Slot machine | Games | 3.11× | ||
| 06 | Online poker | Games | 2.73× | ||
| 07 | Outerwear | Fashion & Accessoires | 2.55× | ||
| 08 | Steak | Food & Beverages | 2.51× | ||
| 09 | Vintage clothing | Fashion & Accessoires | 2.34× | ||
| 10 | Uniqlo | Shopping | 2.33× | ||
| 11 | Massively multiplayer online games | Games | 2.15× | ||
| 12 | Charity and causes | Business & Career | 2.13× | ||
| 13 | FamilyMart | Shopping | 2.06× | ||
| 14 | Allkpop | Music & Radio | 2.05× | ||
| 15 | Travel Blogger | Travel & Leisure | 1.94× | ||
| 16 | Internet & Social Media | 1.89× | |||
| 17 | Kebaya | Fashion & Accessoires | 1.87× | ||
| 18 | Pizza | Food & Beverages | 1.83× | ||
| 19 | Meat | Food & Beverages | 1.67× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Pet Ownership | JOY | 1.48× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Convenience Orientation | PREMIUM | 0.87× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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