A data profile of the people who buy, follow and care about Jeans in Malaysia — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 2,459,913 people in Malaysia.
The average Jeans fan in Malaysia is 34.8 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Skirt, Wedding dress, Sportswear (activewear), with strongest over-indexing on Skirt (1.56× the country average).
Demographically, the Jeans audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jeans fan in Malaysia is more female, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Skirt.
The key figures that characterise the Jeans profile in Malaysia.
57.1% are female, 42.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 34.8 |
| Estimated audience size | 2,459,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Jeans audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
Where the Jeans audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.39× | |
| 02 | Kuala Lumpur | ~600K | 1.36× | |
| 03 | Penang | ~200K | 1.25× | |
| 04 | Johor | ~400K | 1.24× | |
| 05 | Sabah | ~300K | 1.24× | |
| 06 | Perak | ~200K | 1.16× | |
| 07 | Negeri Sembilan | ~100K | 1.15× | |
| 08 | Malacca | ~90K | 1.05× | |
| 09 | Sarawak | ~200K | 1.02× | |
| 10 | Labuan | ~20K | 0.93× | |
| 11 | Kedah | ~100K | 0.92× | |
| 12 | Pahang | ~100K | 0.92× | |
| 13 | Perlis | ~30K | 0.90× | |
| 14 | Kelantan | ~100K | 0.87× | |
| 15 | Putrajaya | ~10K | 0.87× | |
| 16 | Terengganu | ~90K | 0.83× |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 2.45× | ||
| 02 | Leggings | Fashion & Accessoires | 2.07× | ||
| 03 | Political science | Business & Career | 2.06× | ||
| 04 | Yandex | Technology & Electronics | 1.86× | ||
| 05 | Outerwear | Fashion & Accessoires | 1.84× | ||
| 06 | H&M | Shopping | 1.68× | ||
| 07 | Wedding dress | Fashion & Accessoires | 1.66× | ||
| 08 | Ready-to-wear | Fashion & Accessoires | 1.64× | ||
| 09 | Extreme sport | Sports | 1.63× | ||
| 10 | Outlet store | Shopping | 1.61× | ||
| 11 | Social science | Business & Career | 1.60× | ||
| 12 | Slim-fit pants | Fashion & Accessoires | 1.60× | ||
| 13 | Love & Sex | Kids & Family | 1.60× | ||
| 14 | Wedding videography | Kids & Family | 1.59× | ||
| 15 | HVAC | Home & Garden | 1.58× | ||
| 16 | Skirt | Fashion & Accessoires | 1.56× | ||
| 17 | Canva | Technology & Electronics | 1.56× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.54× | ||
| 19 | Palestine | Travel & Leisure | 1.52× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Sustainability | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
Jeans has an estimated audience of 2,459,913 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.1% of Jeans fans are female, 42.9% are male, with an average age of 34.8 years.
Jeans fans show strongest brand affinity for Skirt (1.56×), Wedding dress (1.66×), and Sportswear (activewear) (1.51×) over the country average.
Jeans fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jeans itself, the audience over-indexes on Wedding dress (1.66×), Sportswear (activewear) (1.51×), Social science (1.6×), and Leggings (2.07×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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