A data profile of the people who buy, follow and care about Jeans in South Africa — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 1,047,130 people in South Africa.
Jeans has an estimated audience of 1,047,130 people in South Africa. 61.1% are female, 38.9% are male, average age 34.9. Top brand affinities: Puma, Nike, Lacoste, Levi Strauss & Co., Calvin Klein.
Top brand affinities include Puma, Nike, Lacoste, with strongest over-indexing on Puma (3.16× the country average).
Demographically, the Jeans audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Jeans fan in South Africa is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Puma.
The key figures that characterise the Jeans profile in South Africa.
61.1% are female, 38.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 34.9 |
| Estimated audience size | 1,047,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 16% |
of the worldwide Jeans audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 3.44× | ||
| 02 | Puma | Fashion & Accessoires | 3.16× | ||
| 03 | Calvin Klein | Fashion & Accessoires | 3.14× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.48× | ||
| 05 | Lacoste | Fashion & Accessoires | 2.45× | ||
| 06 | Outerwear | Fashion & Accessoires | 2.29× | ||
| 07 | G-Star Raw | Fashion & Accessoires | 2.24× | ||
| 08 | Michael Kors | Fashion & Accessoires | 2.19× | ||
| 09 | New Balance | Fashion & Accessoires | 1.75× | ||
| 10 | High-net-worth individual | Business & Career | 1.75× | ||
| 11 | Online food ordering | Food & Beverages | 1.73× | ||
| 12 | Business class | Travel & Leisure | 1.70× | ||
| 13 | Converse | Fashion & Accessoires | 1.70× | ||
| 14 | Department store | Shopping | 1.67× | ||
| 15 | Nike | Fashion & Accessoires | 1.63× | ||
| 16 | Local food | Food & Beverages | 1.59× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 18 | Nightlife | Arts & Culture | 1.57× | ||
| 19 | Designer clothing | Fashion & Accessoires | 1.57× | ||
| 20 | Bedroom furniture | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Luxury Orientation | PREMIUM | 1.32× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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