A data profile of the people who buy, follow and care about Jeans in Argentina — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 1,532,698 people in Argentina.
Jeans has an estimated audience of 1,532,698 people in Argentina. 69.6% are female, 30.4% are male, average age 36.3. Top brand affinities: Lacoste, Converse, Rip Curl, Plus-size clothing, Under Armour.
Top brand affinities include Lacoste, Converse, Rip Curl, with strongest over-indexing on Lacoste (1.58× the country average).
Demographically, the Jeans audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Jeans fan in Argentina is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Lacoste.
The key figures that characterise the Jeans profile in Argentina.
69.6% are female, 30.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 36.3 |
| Estimated audience size | 1,532,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Jeans audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 1.77× | ||
| 02 | Uniqlo | Shopping | 1.70× | ||
| 03 | Clothes iron | Fashion & Accessoires | 1.68× | ||
| 04 | Birkenstock | Fashion & Accessoires | 1.67× | ||
| 05 | Social shopping | Shopping | 1.60× | ||
| 06 | Yves Saint Laurent | Fashion & Accessoires | 1.59× | ||
| 07 | Lacoste | Fashion & Accessoires | 1.58× | ||
| 08 | Tommy Hilfiger | Fashion & Accessoires | 1.58× | ||
| 09 | Ray-Ban | Fashion & Accessoires | 1.57× | ||
| 10 | DC Shoes | Fashion & Accessoires | 1.57× | ||
| 11 | Under Armour | Fashion & Accessoires | 1.56× | ||
| 12 | Versace | Fashion & Accessoires | 1.56× | ||
| 13 | Nike+ | Sports | 1.56× | ||
| 14 | Plus-size clothing | Fashion & Accessoires | 1.55× | ||
| 15 | Sun tanning | Beauty & Wellness | 1.54× | ||
| 16 | Face powder | Beauty & Wellness | 1.54× | ||
| 17 | Converse | Fashion & Accessoires | 1.51× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.51× | ||
| 19 | Impulse purchase | Shopping | 1.51× | ||
| 20 | Rip Curl | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.76× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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