A data profile of the people who buy, follow and care about Jeans in Ireland — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 693,034 people in Ireland.
Jeans has an estimated audience of 693,034 people in Ireland. 77.4% are female, 22.6% are male, average age 40.6. Top brand affinities: Men's clothing, Levi Strauss & Co., Skirt, Zara, Calvin Klein.
Top brand affinities include Men's clothing, Levi Strauss & Co., Skirt, with strongest over-indexing on Men's clothing (1.85× the country average).
Demographically, the Jeans audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Jeans fan in Ireland is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Jeans profile in Ireland.
77.4% are female, 22.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 40.6 |
| Estimated audience size | 693,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Jeans audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 3.64× | ||
| 02 | Calvin Klein | Fashion & Accessoires | 3.13× | ||
| 03 | Uniqlo | Shopping | 2.07× | ||
| 04 | CC cream | Beauty & Wellness | 2.01× | ||
| 05 | Outerwear | Fashion & Accessoires | 1.97× | ||
| 06 | Skirt | Fashion & Accessoires | 1.94× | ||
| 07 | Lip balm | Beauty & Wellness | 1.91× | ||
| 08 | Tommy Hilfiger | Fashion & Accessoires | 1.89× | ||
| 09 | Face powder | Beauty & Wellness | 1.86× | ||
| 10 | Lip gloss | Beauty & Wellness | 1.86× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.85× | ||
| 12 | Zara | Shopping | 1.77× | ||
| 13 | Leggings | Fashion & Accessoires | 1.77× | ||
| 14 | Lipstick | Beauty & Wellness | 1.77× | ||
| 15 | Hoodie | Fashion & Accessoires | 1.74× | ||
| 16 | Concealer | Beauty & Wellness | 1.66× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.58× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.56× | ||
| 19 | Kitchenware | Home & Garden | 1.55× | ||
| 20 | Eyelash extensions | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.27× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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