A data profile of the people who buy, follow and care about Jeans in Colombia — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 3,895,034 people in Colombia.
Jeans has an estimated audience of 3,895,034 people in Colombia. 72.1% are female, 27.9% are male, average age 34.7. Top brand affinities: Anti-aging cream, H&M, Toothbrush, Hair iron, Eyewear.
Top brand affinities include Anti-aging cream, H&M, Toothbrush, with strongest over-indexing on Anti-aging cream (1.52× the country average).
Demographically, the Jeans audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Jeans fan in Colombia is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Jeans profile in Colombia.
72.1% are female, 27.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 34.7 |
| Estimated audience size | 3,895,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Jeans audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hermès | Fashion & Accessoires | 1.79× | ||
| 02 | Outlet store | Shopping | 1.75× | ||
| 03 | Hugo Boss | Fashion & Accessoires | 1.74× | ||
| 04 | Sun tanning | Beauty & Wellness | 1.66× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 1.64× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 1.63× | ||
| 07 | Armani | Fashion & Accessoires | 1.62× | ||
| 08 | Laundry detergent | Home & Garden | 1.61× | ||
| 09 | Eyewear | Fashion & Accessoires | 1.59× | ||
| 10 | Toothbrush | Beauty & Wellness | 1.56× | ||
| 11 | Outfit of the day | Fashion & Accessoires | 1.56× | ||
| 12 | Puma | Fashion & Accessoires | 1.55× | ||
| 13 | Lacoste | Fashion & Accessoires | 1.54× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.53× | ||
| 15 | Versace | Fashion & Accessoires | 1.53× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 17 | Hair iron | Beauty & Wellness | 1.52× | ||
| 18 | Tommy Hilfiger | Fashion & Accessoires | 1.52× | ||
| 19 | H&M | Shopping | 1.51× | ||
| 20 | Artificial nails | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.