A data profile of the people who buy, follow and care about Jeans in Poland — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 3,036,669 people in Poland.
Jeans has an estimated audience of 3,036,669 people in Poland. 78.0% are female, 22.0% are male, average age 39.9. Top brand affinities: Shoes, PUDELEK, Hair products, Wirtualna Polska, Spas.
Top brand affinities include Shoes, PUDELEK, Hair products, with strongest over-indexing on Shoes (1.58× the country average).
Demographically, the Jeans audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Jeans fan in Poland is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shoes.
The key figures that characterise the Jeans profile in Poland.
78.0% are female, 22.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 39.9 |
| Estimated audience size | 3,036,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Jeans audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 3.11× | ||
| 02 | Calvin Klein | Fashion & Accessoires | 3.09× | ||
| 03 | Mango | Shopping | 2.73× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.68× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.57× | ||
| 06 | PUDELEK | News | 2.56× | ||
| 07 | Wedding dress | Fashion & Accessoires | 2.49× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.25× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 1.95× | ||
| 10 | Nike | Fashion & Accessoires | 1.90× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.89× | ||
| 12 | Rossmann | Shopping | 1.86× | ||
| 13 | Hair products | Beauty & Wellness | 1.71× | ||
| 14 | Flower | Home & Garden | 1.71× | ||
| 15 | Spas | Beauty & Wellness | 1.68× | ||
| 16 | Pepco | Fashion & Accessoires | 1.68× | ||
| 17 | Shoes | Fashion & Accessoires | 1.58× | ||
| 18 | Wirtualna Polska | News | 1.58× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.77× | |
| Extroversion | THRILL | 1.61× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Tradition | CONSERVATISM | 0.93× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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