A data profile of the people who buy, follow and care about Calvin Klein in Poland — modelled from more than twelve digital signal sources. Calvin Klein has an estimated audience of 1,739,276 people in Poland.
Calvin Klein has an estimated audience of 1,739,276 people in Poland. 74.4% are female, 25.6% are male, average age 38.1. Top brand affinities: Clothing, Men's clothing, Jeans, Outdoor recreation, Undergarment.
Top brand affinities include Clothing, Men's clothing, Jeans, with strongest over-indexing on Clothing (1.52× the country average).
Demographically, the Calvin Klein audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Calvin Klein fan in Poland is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Clothing.
The key figures that characterise the Calvin Klein profile in Poland.
74.4% are female, 25.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 38.1 |
| Estimated audience size | 1,739,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide Calvin Klein audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.2% |
| Italy | 7.1% |
| Japan | 6.2% |
The strongest cross-interests of the Calvin Klein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 6.09× | ||
| 02 | COS | Shopping | 4.81× | ||
| 03 | Ralph Lauren | Fashion & Accessoires | 3.60× | ||
| 04 | Jeans | Fashion & Accessoires | 3.09× | ||
| 05 | Bershka | Shopping | 2.89× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 2.50× | ||
| 07 | Undergarment | Fashion & Accessoires | 2.49× | ||
| 08 | Stradivarius | Shopping | 2.37× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.31× | ||
| 10 | Rossmann | Shopping | 2.12× | ||
| 11 | Zara | Shopping | 2.06× | ||
| 12 | Nike | Fashion & Accessoires | 1.96× | ||
| 13 | H&M | Shopping | 1.93× | ||
| 14 | Skin care | Beauty & Wellness | 1.90× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 16 | Skirt | Fashion & Accessoires | 1.72× | ||
| 17 | Handbags | Fashion & Accessoires | 1.67× | ||
| 18 | Fashion design | Business & Career | 1.61× | ||
| 19 | Outdoor recreation | Sports | 1.58× | ||
| 20 | Clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.47× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Sustainability | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Urban Lifestyle | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Calvin Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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