A data profile of the people who buy, follow and care about Tattoos in Poland — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 4,963,394 people in Poland.
Tattoos has an estimated audience of 4,963,394 people in Poland. 62.3% are female, 37.7% are male, average age 40.3. Top brand affinities: Discount stores, Hair products, Handbags, Dresses, Coupons.
Top brand affinities include Discount stores, Hair products, Handbags, with strongest over-indexing on Discount stores (2.26× the country average).
Demographically, the Tattoos audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Tattoos fan in Poland is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discount stores.
The key figures that characterise the Tattoos profile in Poland.
62.3% are female, 37.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.3 |
| Estimated audience size | 4,963,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Tattoos audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.42× | ||
| 02 | Handbags | Fashion & Accessoires | 2.32× | ||
| 03 | Discount stores | Shopping | 2.26× | ||
| 04 | Skirt | Fashion & Accessoires | 2.22× | ||
| 05 | Fragrances | Beauty & Wellness | 2.20× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.17× | ||
| 07 | Blouse | Fashion & Accessoires | 2.14× | ||
| 08 | Coupons | Shopping | 2.08× | ||
| 09 | Hair products | Beauty & Wellness | 1.96× | ||
| 10 | T-shirt | Fashion & Accessoires | 1.93× | ||
| 11 | Dresses | Fashion & Accessoires | 1.92× | ||
| 12 | Pepco | Fashion & Accessoires | 1.89× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.89× | ||
| 14 | Trousers | Fashion & Accessoires | 1.85× | ||
| 15 | Spas | Beauty & Wellness | 1.83× | ||
| 16 | Footwear | Fashion & Accessoires | 1.65× | ||
| 17 | Toys | Games | 1.65× | ||
| 18 | Woman | Kids & Family | 1.62× | ||
| 19 | Shoes | Fashion & Accessoires | 1.60× | ||
| 20 | IKEA | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Individualism | JOY | 1.29× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.50× | |
| DIY Mentality | THRILL | 0.55× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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