A data profile of the people who buy, follow and care about Tattoos in Australia — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 5,248,808 people in Australia.
The average Tattoos fan in Australia is 39.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Chopper (motorcycle), Nas, Goth subculture, with strongest over-indexing on Chopper (motorcycle) (1.57× the country average).
Demographically, the Tattoos audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Tattoos fan in Australia is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Chopper (motorcycle).
The key figures that characterise the Tattoos profile in Australia.
58.7% are female, 41.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.6 |
| Estimated audience size | 5,248,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Tattoos audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.34× | |
| 02 | Queensland | ~1.5M | 1.17× | |
| 03 | Tasmania | ~100K | 1.16× | |
| 04 | Western Australia | ~600K | 0.97× | |
| 05 | South Australia | ~400K | 0.94× | |
| 06 | Victoria | ~1.5M | 0.90× | |
| 07 | New South Wales | ~1.5M | 0.82× | |
| 08 | Australian Capital Territory | ~70K | 0.67× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nico Tortorella | Movies & TV | 2.19× | ||
| 02 | Donnie Darko | Movies & TV | 1.77× | ||
| 03 | Tessa Thompson | Movies & TV | 1.76× | ||
| 04 | Fuel tank | Topic | 1.75× | ||
| 05 | Charli D’Amelio | Movies & TV | 1.75× | ||
| 06 | Emily Osment | Movies & TV | 1.61× | ||
| 07 | Catfish (film) | Movies & TV | 1.59× | ||
| 08 | Chopper (motorcycle) | Cars & Mobility | 1.57× | ||
| 09 | Nas | Music & Radio | 1.56× | ||
| 10 | Motorcycle speedway | Cars & Mobility | 1.55× | ||
| 11 | Mehndi | Fashion & Accessoires | 1.55× | ||
| 12 | My Name Necklace | Fashion & Accessoires | 1.55× | ||
| 13 | Dirt track racing | Cars & Mobility | 1.54× | ||
| 14 | Carlton Dry | Food & Beverages | 1.54× | ||
| 15 | Goth subculture | Fashion & Accessoires | 1.53× | ||
| 16 | 8 Ball Pool | Sports | 1.53× | ||
| 17 | Nick Cannon | Movies & TV | 1.53× | ||
| 18 | Joji | Music & Radio | 1.52× | ||
| 19 | Reclaimed lumber | Home & Garden | 1.51× | ||
| 20 | Yo Gabba Gabba! | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Creativity | OPEN | 1.19× | |
| Price Sensitivity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Tattoos has an estimated audience of 5,248,808 people in Australia, concentrated in New South Wales and Queensland.
58.7% of Tattoos fans are female, 41.3% are male, with an average age of 39.6 years.
Tattoos fans show strongest brand affinity for Chopper (motorcycle) (1.57×), Nas (1.56×), and Goth subculture (1.53×) over the country average.
Tattoos fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1.5M), and Victoria (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Nas (1.56×), Goth subculture (1.53×), Motorcycle speedway (1.55×), and Reclaimed lumber (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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