Rascasse Audience Intelligence

Tattoos Audience in Indonesia

A data profile of the people who buy, follow and care about Tattoos in Indonesia — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 5,085,424 people in Indonesia.

#232among Topic in Indonesia
#22in Fashion & Accessoires

The average Tattoos fan in Indonesia is 36.1 years old, more male, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tattoos profile in Indonesia.

Audience size
5.1M
in Indonesia
Gender
41.2%♀
58.8% male
Age
36.1
average years
Country rank
#314
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoos fans

41.2% are female, 58.8% are male, average age 36.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Tattoos audience in Indonesia
MetricValue
Female41.2%
Male58.8%
Average age36.1
Estimated audience size5,085,424
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tattoos audience in Indonesia
Age bracketShare%
16-1918%
20-2931%
30-3925%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Tattoos audience comes from Indonesia.

Worldwide audience distribution share by country for Tattoos
CountryShare
United States18.9%
Japan4.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoos audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Tattoos fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K5.13×
02West Nusa Tenggara~100K1.85×
03North Sulawesi~80K1.47×
04West Sulawesi~30K1.30×
05South Sulawesi~200K1.15×
06Central Kalimantan~50K1.11×
07East Nusa Tenggara~60K1.08×
08Papua (province)~30K1.07×
09West Papua~20K1.05×
10North Maluku~20K1.04×
11North Kalimantan~20K1.00×
12Special Region of Yogyakarta~80K0.96×
13East Kalimantan~80K0.96×
14West Kalimantan~70K0.96×
15Southeast Sulawesi~40K0.94×
16Central Sulawesi~40K0.93×
17Maluku~20K0.88×
18Gorontalo (disambiguation)(2)~20K0.88×
19Bangka-Belitung Islands~20K0.87×
20Riau Islands~50K0.86×
21South Kalimantan~50K0.79×
22Bengkulu~30K0.73×
23Jambi~40K0.69×
24Central Java~300K0.68×
25Jakarta~300K0.68×
26West Sumatra~60K0.68×
27Riau~80K0.67×
28Lampung~70K0.65×
29South Sumatra~80K0.64×
30East Java~300K0.62×
31North Sumatra~100K0.61×
32Banten~100K0.61×
33West Java~500K0.57×
34Aceh~30K0.50×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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