A data profile of the people who buy, follow and care about Tattoos in Switzerland — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 1,581,726 people in Switzerland.
The average Tattoos fan in Switzerland is 41.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include YouTube, Instagram, Amazon.com, with strongest over-indexing on YouTube (1.85× the country average).
Demographically, the Tattoos audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Tattoos fan in Switzerland is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for YouTube.
The key figures that characterise the Tattoos profile in Switzerland.
53.9% are female, 46.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.2 |
| Estimated audience size | 1,581,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Tattoos audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.58× | |
| 02 | Canton of Zürich | ~400K | 1.52× | |
| 03 | Aargau | ~100K | 1.40× | |
| 04 | Canton of St. Gallen | ~100K | 1.38× | |
| 05 | Solothurn | ~60K | 1.35× | |
| 06 | Luzern | ~90K | 1.29× | |
| 07 | Thurgau | ~50K | 1.26× | |
| 08 | Vaud | ~200K | 1.24× | |
| 09 | Basel-City | ~70K | 1.20× | |
| 10 | Graubünden | ~40K | 1.18× | |
| 11 | Basel-Landschaft | ~40K | 1.16× | |
| 12 | Schwyz | ~30K | 1.11× | |
| 13 | Appenzell Innerrhoden | ~2K | 1.03× | |
| 14 | Canton of Glarus | ~6K | 0.95× | |
| 15 | Ticino | ~60K | 0.94× | |
| 16 | Uri | ~5K | 0.92× | |
| 17 | Valais | ~60K | 0.91× | |
| 18 | Schaffhausen | ~10K | 0.91× | |
| 19 | Canton of Obwalden | ~6K | 0.91× | |
| 20 | Appenzell Ausserrhoden | ~6K | 0.90× | |
| 21 | Fribourg | ~50K | 0.88× | |
| 22 | Canton of Nidwalden | ~5K | 0.88× | |
| 23 | Canton of Zug | ~20K | 0.82× | |
| 24 | Jura | ~9K | 0.80× | |
| 25 | Neuchatel | ~20K | 0.73× | |
| 26 | Canton of Geneva | ~80K | 0.72× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 2.14× | ||
| 02 | Cosmetics | Beauty & Wellness | 1.94× | ||
| 03 | Photography | Arts & Culture | 1.91× | ||
| 04 | Soccer | Sports | 1.87× | ||
| 05 | YouTube | Movies & TV | 1.85× | ||
| 06 | Nature | Home & Garden | 1.81× | ||
| 07 | Cooking | Food & Beverages | 1.81× | ||
| 08 | Physical fitness | Sports | 1.80× | ||
| 09 | Internet & Social Media | 1.79× | |||
| 10 | Family | Kids & Family | 1.79× | ||
| 11 | Swisscom | Technology & Electronics | 1.77× | ||
| 12 | Internet & Social Media | 1.75× | |||
| 13 | Design | Home & Garden | 1.74× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Shopping | Shopping | 1.70× | ||
| 17 | Amazon.com | Shopping | 1.68× | ||
| 18 | Coop | Food & Beverages | 1.68× | ||
| 19 | Beauty | Beauty & Wellness | 1.68× | ||
| 20 | Online shopping | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.89× | |
| Patriotism | CONSERVATISM | 1.74× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.23× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Travelling | THRILL | 0.75× |
Tattoos has an estimated audience of 1,581,726 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
53.9% of Tattoos fans are female, 46.1% are male, with an average age of 41.2 years.
Tattoos fans show strongest brand affinity for YouTube (1.85×), Instagram (1.79×), and Amazon.com (1.68×) over the country average.
Tattoos fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Instagram (1.79×), Amazon.com (1.68×), Coop (1.68×), and Google (1.75×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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