A data profile of the people who buy, follow and care about Pinterest in Switzerland — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 3,554,911 people in Switzerland.
The average Pinterest fan in Switzerland is 38.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Bonprix, Søstrene Grene, Bader Versand, with strongest over-indexing on Bonprix (1.68× the country average).
Demographically, the Pinterest audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 26 regions tracked by Rascasse.
The typical Pinterest fan in Switzerland is more female, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bonprix.
The key figures that characterise the Pinterest profile in Switzerland.
62.7% are female, 37.3% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.1 |
| Estimated audience size | 3,554,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Pinterest audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
Where the Pinterest audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of St. Gallen | ~200K | 1.38× | |
| 02 | Canton of Bern | ~500K | 1.32× | |
| 03 | Luzern | ~200K | 1.32× | |
| 04 | Vaud | ~400K | 1.29× | |
| 05 | Canton of Zürich | ~800K | 1.28× | |
| 06 | Aargau | ~300K | 1.24× | |
| 07 | Fribourg | ~200K | 1.23× | |
| 08 | Ticino | ~200K | 1.22× | |
| 09 | Valais | ~200K | 1.16× | |
| 10 | Thurgau | ~100K | 1.16× | |
| 11 | Canton of Geneva | ~300K | 1.11× | |
| 12 | Graubünden | ~90K | 1.09× | |
| 13 | Basel-Landschaft | ~90K | 1.07× | |
| 14 | Solothurn | ~100K | 1.05× | |
| 15 | Canton of Zug | ~40K | 1.01× | |
| 16 | Schwyz | ~50K | 1.00× | |
| 17 | Neuchatel | ~70K | 0.99× | |
| 18 | Basel-City | ~100K | 0.95× | |
| 19 | Canton of Nidwalden | ~10K | 0.79× | |
| 20 | Schaffhausen | ~20K | 0.78× | |
| 21 | Canton of Obwalden | ~10K | 0.74× | |
| 22 | Jura | ~20K | 0.71× | |
| 23 | Appenzell Ausserrhoden | ~10K | 0.71× | |
| 24 | Canton of Glarus | ~8K | 0.61× | |
| 25 | Uri | ~7K | 0.60× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.46× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toilet training | Kids & Family | 1.77× | ||
| 02 | Bonprix | Shopping | 1.68× | ||
| 03 | Bader Versand | Shopping | 1.68× | ||
| 04 | Dancing on Ice | Sports | 1.57× | ||
| 05 | Søstrene Grene | Fashion & Accessoires | 1.52× | ||
| 06 | Modanisa | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.03× | |
| Travelling | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.69× |
Pinterest has an estimated audience of 3,554,911 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
62.7% of Pinterest fans are female, 37.3% are male, with an average age of 38.1 years.
Pinterest fans show strongest brand affinity for Bonprix (1.68×), Søstrene Grene (1.52×), and Bader Versand (1.68×) over the country average.
Pinterest fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Canton of Bern (reach ~500K), and Vaud (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Søstrene Grene (1.52×), Bader Versand (1.68×), Toilet training (1.77×), and Modanisa (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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