A data profile of the people who buy, follow and care about Physical fitness in Switzerland — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 3,518,899 people in Switzerland.
The average Physical fitness fan in Switzerland is 42.6 years old, balanced, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Aargau, Canton of Zürich.
Demographically, the Physical fitness audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The key figures that characterise the Physical fitness profile in Switzerland.
53.8% are female, 46.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.6 |
| Estimated audience size | 3,518,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Physical fitness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~400K | 5.10× | |
| 02 | Canton of Bern | ~500K | 1.47× | |
| 03 | Jura | ~30K | 1.12× | |
| 04 | Canton of Zug | ~40K | 1.00× | |
| 05 | Basel-City | ~100K | 0.99× | |
| 06 | Schwyz | ~50K | 0.99× | |
| 07 | Solothurn | ~90K | 0.97× | |
| 08 | Neuchatel | ~70K | 0.97× | |
| 09 | Luzern | ~100K | 0.94× | |
| 10 | Graubünden | ~80K | 0.94× | |
| 11 | Thurgau | ~90K | 0.92× | |
| 12 | Fribourg | ~100K | 0.91× | |
| 13 | Basel-Landschaft | ~80K | 0.91× | |
| 14 | Valais | ~100K | 0.89× | |
| 15 | Canton of St. Gallen | ~200K | 0.87× | |
| 16 | Ticino | ~100K | 0.87× | |
| 17 | Canton of Geneva | ~200K | 0.85× | |
| 18 | Vaud | ~300K | 0.79× | |
| 19 | Canton of Zürich | ~400K | 0.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.35× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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