Rascasse Audience Intelligence

Physical fitness Audience in Indonesia

A data profile of the people who buy, follow and care about Physical fitness in Indonesia — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 7,470,233 people in Indonesia.

#48among Lifestyle cluster in Indonesia
#109among Topic in Indonesia
#15in Sports

The average Physical fitness fan in Indonesia is 36.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in Indonesia.

Audience size
7.5M
in Indonesia
Gender
44.5%
55.5% male
Age
36.7
average years
Country rank
#155
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

44.5% are female, 55.5% are male, average age 36.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Physical fitness audience in Indonesia
MetricValue
Female44.5%
Male55.5%
Average age36.7
Estimated audience size7,470,233
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Physical fitness audience in Indonesia
Age bracketShare%
16-1917%
20-2929%
30-3925%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Physical fitness audience comes from Indonesia.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical fitness audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Physical fitness fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~200K1.25×
02Bangka-Belitung Islands~40K1.10×
03Central Kalimantan~70K1.09×
04Bengkulu~70K1.08×
05East Nusa Tenggara~90K1.06×
06West Papua~20K1.03×
07Central Sulawesi~70K1.02×
08Maluku~30K1.02×
09Jambi~90K1.01×
10North Sulawesi~80K1.01×
11Southeast Sulawesi~60K1.01×
12North Kalimantan~20K1.01×
13Riau Islands~80K1.00×
14West Sulawesi~30K1.00×
15South Kalimantan~100K0.99×
16West Nusa Tenggara~90K0.99×
17Papua (province)~40K0.99×
18Gorontalo (disambiguation)(2)~30K0.99×
19North Maluku~30K0.99×
20West Kalimantan~100K0.98×
21Aceh~100K0.98×
22Lampung~100K0.97×
23West Sumatra~100K0.97×
24Riau~200K0.96×
25East Kalimantan~100K0.96×
26South Sumatra~200K0.95×
27South Sulawesi~200K0.94×
28Bali~100K0.94×
29North Sumatra~300K0.91×
30Banten~300K0.89×
31Central Java~600K0.86×
32East Java~700K0.83×
33Jakarta~500K0.82×
34West Java~900K0.74×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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