A data profile of the people who buy, follow and care about Woman in Poland — modelled from more than twelve digital signal sources. Woman has an estimated audience of 6,751,530 people in Poland.
Woman has an estimated audience of 6,751,530 people in Poland. 76.5% are female, 23.5% are male, average age 41.2. Top brand affinities: Hair products, Wirtualna Polska, Spas, Tattoos, Sunglasses.
Top brand affinities include Hair products, Wirtualna Polska, Spas, with strongest over-indexing on Hair products (1.67× the country average).
Demographically, the Woman audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Woman fan in Poland is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Hair products.
The key figures that characterise the Woman profile in Poland.
76.5% are female, 23.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 41.2 |
| Estimated audience size | 6,751,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Woman audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.69× | ||
| 02 | Genetics | Kids & Family | 2.62× | ||
| 03 | Waxing | Beauty & Wellness | 2.25× | ||
| 04 | Hair coloring | Beauty & Wellness | 2.24× | ||
| 05 | Self-love | Health | 2.22× | ||
| 06 | Activism | Politics & Society | 2.11× | ||
| 07 | Bracelet | Fashion & Accessoires | 2.08× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.99× | ||
| 09 | Wedding dress | Fashion & Accessoires | 1.93× | ||
| 10 | Kindergarten | Kids & Family | 1.75× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.74× | ||
| 12 | Hair products | Beauty & Wellness | 1.67× | ||
| 13 | Happiness | Health | 1.67× | ||
| 14 | Fiction books | Literature | 1.65× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 16 | Deal of the day | Shopping | 1.60× | ||
| 17 | Spas | Beauty & Wellness | 1.59× | ||
| 18 | Weddings | Kids & Family | 1.54× | ||
| 19 | Renovation | Home & Garden | 1.54× | ||
| 20 | Wirtualna Polska | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.62× | |
| Design Affinity | PREMIUM | 1.60× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 1.06× | |
| Career Orientation | POWER | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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