Rascasse Audience Intelligence

Woman Audience in South Africa

A data profile of the people who buy, follow and care about Woman in South Africa — modelled from more than twelve digital signal sources. Woman has an estimated audience of 2,800,545 people in South Africa.

#104among Topic in South Africa
#5in Kids & Family

Woman has an estimated audience of 2,800,545 people in South Africa. 68.8% are female, 31.2% are male, average age 37.2.

Demographically, the Woman audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Woman profile in South Africa.

Audience size
2.8M
in South Africa
Gender
68.8%♀
31.2% male
Age
37.2
average years
Country rank
#172
Topic in South Africa
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woman fans

68.8% are female, 31.2% are male, average age 37.2.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Woman audience in South Africa
MetricValue
Female68.8%
Male31.2%
Average age37.2
Estimated audience size2,800,545
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Woman audience in South Africa
Age bracketShare%
16-1923%
20-2925%
30-3918%
40-4913%
50+20%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Woman audience comes from South Africa.

Worldwide audience distribution share by country for Woman
CountryShare
United States27.0%
Italy6.6%
Brazil5.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woman audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE0.95×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woman audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in South Africa

See Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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