A data profile of the people who buy, follow and care about Woman in Australia — modelled from more than twelve digital signal sources. Woman has an estimated audience of 8,430,519 people in Australia.
Woman has an estimated audience of 8,430,519 people in Australia. 69.8% are female, 30.2% are male, average age 43.6. Top brand affinities: IKEA, Discount stores, Children's clothing, Department store, Zoo.
Top brand affinities include IKEA, Discount stores, Children's clothing, with strongest over-indexing on IKEA (1.59× the country average).
Demographically, the Woman audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Woman fan in Australia is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for IKEA.
The key figures that characterise the Woman profile in Australia.
69.8% are female, 30.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 43.6 |
| Estimated audience size | 8,430,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Woman audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 1.95× | ||
| 02 | Cappuccino | Food & Beverages | 1.95× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.95× | ||
| 04 | Hypermarket | Shopping | 1.95× | ||
| 05 | Anne Hathaway | Movies & TV | 1.95× | ||
| 06 | Day spa | Beauty & Wellness | 1.95× | ||
| 07 | Discount stores | Shopping | 1.94× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.85× | ||
| 09 | Birkenstock | Fashion & Accessoires | 1.82× | ||
| 10 | Kitchenware | Home & Garden | 1.80× | ||
| 11 | Smoothie | Food & Beverages | 1.78× | ||
| 12 | Bohemianism | Fashion & Accessoires | 1.77× | ||
| 13 | Blanket | Home & Garden | 1.71× | ||
| 14 | Department store | Shopping | 1.68× | ||
| 15 | Zoo | Kids & Family | 1.68× | ||
| 16 | Swarovski | Fashion & Accessoires | 1.63× | ||
| 17 | Cupcake | Food & Beverages | 1.60× | ||
| 18 | IKEA | Home & Garden | 1.59× | ||
| 19 | Espresso | Food & Beverages | 1.57× | ||
| 20 | Child care | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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