A data profile of the people who buy, follow and care about Cappuccino in Australia — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 2,072,578 people in Australia.
The average Cappuccino fan in Australia is 44.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Latte, Flat white, Spotlights, with strongest over-indexing on Latte (5.77× the country average).
Demographically, the Cappuccino audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cappuccino fan in Australia is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Latte.
The key figures that characterise the Cappuccino profile in Australia.
64.9% are female, 35.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 44.0 |
| Estimated audience size | 2,072,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Cappuccino audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 10.1% |
| China | 5.9% |
Where the Cappuccino audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.06× | |
| 02 | Victoria | ~600K | 1.02× | |
| 03 | Queensland | ~500K | 1.02× | |
| 04 | New South Wales | ~800K | 1.01× | |
| 05 | Northern Territory | ~20K | 1.01× | |
| 06 | Tasmania | ~40K | 0.99× | |
| 07 | Western Australia | ~200K | 0.98× | |
| 08 | Australian Capital Territory | ~40K | 0.92× |
The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flat white | Food & Beverages | 8.59× | ||
| 02 | Latte | Food & Beverages | 5.77× | ||
| 03 | Coffee culture | Food & Beverages | 4.74× | ||
| 04 | Coffeemaker | Home & Garden | 4.68× | ||
| 05 | Coffee preparation | Home & Garden | 3.83× | ||
| 06 | Culinary art | Arts & Culture | 2.62× | ||
| 07 | Spotlight (software) | Technology & Electronics | 2.60× | ||
| 08 | Take-out | Food & Beverages | 2.13× | ||
| 09 | Bureau of Meteorology | Home & Garden | 2.10× | ||
| 10 | Customer service | Business & Career | 2.05× | ||
| 11 | Spotlights | Music & Radio | 2.04× | ||
| 12 | Woman | Kids & Family | 1.95× | ||
| 13 | Aldi | Shopping | 1.89× | ||
| 14 | Webjet | Travel & Leisure | 1.85× | ||
| 15 | Kmart | Shopping | 1.80× | ||
| 16 | IKEA | Home & Garden | 1.75× | ||
| 17 | Coffeehouses | Food & Beverages | 1.69× | ||
| 18 | Education | Business & Career | 1.64× | ||
| 19 | Gift | Shopping | 1.62× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.92× | |
| Mindfulness | BALANCE | 1.66× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Early Adopter Mentality | POWER | 1.04× |
Cappuccino has an estimated audience of 2,072,578 people in Australia, concentrated in New South Wales and Victoria.
64.9% of Cappuccino fans are female, 35.1% are male, with an average age of 44.0 years.
Cappuccino fans show strongest brand affinity for Latte (5.77×), Flat white (8.59×), and Spotlights (2.04×) over the country average.
Cappuccino fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cappuccino itself, the audience over-indexes on Flat white (8.59×), Spotlights (2.04×), Coffee culture (4.74×), and Spotlight (software) (2.6×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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