A data profile of the people who buy, follow and care about Kitchen in Australia — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 8,701,171 people in Australia.
The average Kitchen fan in Australia is 45.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Dodge Ram, Bamboozled, with strongest over-indexing on Dodge Ram (1.85× the country average).
Demographically, the Kitchen audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 8 regions tracked by Rascasse.
The typical Kitchen fan in Australia is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Dodge Ram.
The key figures that characterise the Kitchen profile in Australia.
62.2% are female, 37.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.0 |
| Estimated audience size | 8,701,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Kitchen audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~800K | 1.18× | |
| 02 | Queensland | ~2M | 1.07× | |
| 03 | New South Wales | ~3M | 1.03× | |
| 04 | Victoria | ~2.5M | 1.00× | |
| 05 | Tasmania | ~200K | 0.99× | |
| 06 | Western Australia | ~1M | 0.98× | |
| 07 | Australian Capital Territory | ~200K | 0.92× | |
| 08 | Northern Territory | ~70K | 0.89× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dodge Ram | Cars & Mobility | 1.85× | ||
| 02 | Bamboozled | Movies & TV | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.10× | |
| DIY Mentality | THRILL | 1.08× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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