Rascasse Audience Intelligence

Kitchen Audience in Indonesia

A data profile of the people who buy, follow and care about Kitchen in Indonesia — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 5,715,097 people in Indonesia.

#186among Topic in Indonesia
#11in Home & Garden

The average Kitchen fan in Indonesia is 38.2 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Kitchen profile in Indonesia.

Audience size
5.7M
in Indonesia
Gender
58.9%♀
41.1% male
Age
38.2
average years
Country rank
#255
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen fans

58.9% are female, 41.1% are male, average age 38.2.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Kitchen audience in Indonesia
MetricValue
Female58.9%
Male41.1%
Average age38.2
Estimated audience size5,715,097
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Kitchen audience in Indonesia
Age bracketShare%
16-1911%
20-2930%
30-3927%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Kitchen audience comes from Indonesia.

Worldwide audience distribution share by country for Kitchen
CountryShare
United States20.4%
Brazil5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Kitchen fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K2.11×
02Central Kalimantan~60K1.28×
03West Kalimantan~100K1.20×
04South Kalimantan~90K1.17×
05Riau Islands~70K1.14×
06Central Sulawesi~60K1.14×
07Banten~300K1.13×
08Jakarta~500K1.12×
09South Sumatra~100K1.07×
10East Kalimantan~100K1.06×
11Lampung~100K1.04×
12Special Region of Yogyakarta~100K1.04×
13North Kalimantan~20K1.03×
14South Sulawesi~200K1.00×
15Southeast Sulawesi~40K1.00×
16Central Java~500K0.99×
17Gorontalo (disambiguation)(2)~20K0.99×
18Jambi~60K0.98×
19West Java~900K0.97×
20Bengkulu~40K0.97×
21Bangka-Belitung Islands~30K0.97×
22West Nusa Tenggara~70K0.96×
23East Java~600K0.95×
24West Sulawesi~20K0.95×
25West Papua~20K0.93×
26West Sumatra~90K0.91×
27North Sulawesi~60K0.90×
28Papua (province)~30K0.90×
29Riau~100K0.88×
30North Maluku~20K0.86×
31Maluku~20K0.83×
32North Sumatra~200K0.82×
33East Nusa Tenggara~50K0.80×
34Aceh~60K0.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Indonesia

See Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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