A data profile of the people who buy, follow and care about Kitchen in Switzerland — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 1,798,828 people in Switzerland.
The average Kitchen fan in Switzerland is 45.8 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coop, Instagram, YouTube, with strongest over-indexing on Coop (1.71× the country average).
Demographically, the Kitchen audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Kitchen fan in Switzerland is more female, around 45.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Coop.
The key figures that characterise the Kitchen profile in Switzerland.
58.9% are female, 41.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.8 |
| Estimated audience size | 1,798,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Kitchen audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of St. Gallen | ~100K | 1.66× | |
| 02 | Aargau | ~200K | 1.63× | |
| 03 | Canton of Bern | ~300K | 1.55× | |
| 04 | Luzern | ~100K | 1.51× | |
| 05 | Thurgau | ~70K | 1.49× | |
| 06 | Solothurn | ~70K | 1.47× | |
| 07 | Canton of Zürich | ~400K | 1.41× | |
| 08 | Graubünden | ~60K | 1.37× | |
| 09 | Basel-Landschaft | ~60K | 1.34× | |
| 10 | Schwyz | ~40K | 1.33× | |
| 11 | Canton of Geneva | ~100K | 1.17× | |
| 12 | Basel-City | ~80K | 1.12× | |
| 13 | Canton of Zug | ~20K | 1.09× | |
| 14 | Schaffhausen | ~10K | 1.01× | |
| 15 | Canton of Obwalden | ~7K | 1.00× | |
| 16 | Appenzell Ausserrhoden | ~8K | 0.97× | |
| 17 | Appenzell Innerrhoden | ~2K | 0.97× | |
| 18 | Canton of Nidwalden | ~6K | 0.94× | |
| 19 | Uri | ~6K | 0.93× | |
| 20 | Canton of Glarus | ~6K | 0.92× | |
| 21 | Jura | ~10K | 0.88× | |
| 22 | Neuchatel | ~30K | 0.83× | |
| 23 | Valais | ~60K | 0.82× | |
| 24 | Ticino | ~60K | 0.79× | |
| 25 | Vaud | ~100K | 0.75× | |
| 26 | Fribourg | ~50K | 0.70× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 1.78× | ||
| 02 | Furniture | Home & Garden | 1.78× | ||
| 03 | Coop | Food & Beverages | 1.71× | ||
| 04 | Cooking | Food & Beverages | 1.71× | ||
| 05 | German language | Politics & Society | 1.69× | ||
| 06 | Central Europe | Travel & Leisure | 1.69× | ||
| 07 | Western Europe | Travel & Leisure | 1.68× | ||
| 08 | Business | Business & Career | 1.67× | ||
| 09 | Family | Kids & Family | 1.66× | ||
| 10 | Nature | Home & Garden | 1.64× | ||
| 11 | Swisscom | Technology & Electronics | 1.62× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.60× | ||
| 13 | Internet & Social Media | 1.58× | |||
| 14 | Internet & Social Media | 1.56× | |||
| 15 | Beauty | Beauty & Wellness | 1.55× | ||
| 16 | YouTube | Movies & TV | 1.54× | ||
| 17 | Design | Home & Garden | 1.54× | ||
| 18 | Online shopping | Shopping | 1.54× | ||
| 19 | Shopping | Shopping | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Sustainability | BALANCE | 1.64× | |
| Urban Lifestyle | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Kitchen has an estimated audience of 1,798,828 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.9% of Kitchen fans are female, 41.1% are male, with an average age of 45.8 years.
Kitchen fans show strongest brand affinity for Coop (1.71×), Instagram (1.56×), and YouTube (1.54×) over the country average.
Kitchen fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Instagram (1.56×), YouTube (1.54×), Google (1.51×), and Facebook (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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