A data profile of the people who buy, follow and care about Kitchen in Malaysia — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 4,810,041 people in Malaysia.
The average Kitchen fan in Malaysia is 41.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Kaftan, Abaya, Jilbāb, with strongest over-indexing on Kaftan (1.52× the country average).
Demographically, the Kitchen audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 16 regions tracked by Rascasse.
The typical Kitchen fan in Malaysia is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Kaftan.
The key figures that characterise the Kitchen profile in Malaysia.
56.6% are female, 43.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.0 |
| Estimated audience size | 4,810,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Kitchen audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~600K | 1.43× | |
| 02 | Selangor | ~1.5M | 1.29× | |
| 03 | Sabah | ~600K | 1.28× | |
| 04 | Penang | ~400K | 1.24× | |
| 05 | Kuala Lumpur | ~1M | 1.17× | |
| 06 | Perak | ~400K | 1.10× | |
| 07 | Johor | ~700K | 1.08× | |
| 08 | Kedah | ~300K | 1.05× | |
| 09 | Negeri Sembilan | ~200K | 1.02× | |
| 10 | Malacca | ~200K | 1.00× | |
| 11 | Pahang | ~200K | 0.96× | |
| 12 | Kelantan | ~200K | 0.87× | |
| 13 | Labuan | ~30K | 0.87× | |
| 14 | Terengganu | ~200K | 0.84× | |
| 15 | Perlis | ~60K | 0.83× | |
| 16 | Putrajaya | ~20K | 0.78× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothing sizes | Fashion & Accessoires | 1.66× | ||
| 02 | Abaya | Fashion & Accessoires | 1.64× | ||
| 03 | Jilbāb | Fashion & Accessoires | 1.61× | ||
| 04 | Polka dot | Fashion & Accessoires | 1.59× | ||
| 05 | Petite size | Fashion & Accessoires | 1.53× | ||
| 06 | Kaftan | Fashion & Accessoires | 1.52× | ||
| 07 | Niqāb | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| Travelling | THRILL | 0.99× | |
| Urban Lifestyle | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Family Orientation | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.60× |
Kitchen has an estimated audience of 4,810,041 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.6% of Kitchen fans are female, 43.4% are male, with an average age of 41.0 years.
Kitchen fans show strongest brand affinity for Kaftan (1.52×), Abaya (1.64×), and Jilbāb (1.61×) over the country average.
Kitchen fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Abaya (1.64×), Jilbāb (1.61×), Niqāb (1.51×), and Clothing sizes (1.66×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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