A data profile of the people who buy, follow and care about Business in Switzerland — modelled from more than twelve digital signal sources. Business has an estimated audience of 3,922,054 people in Switzerland.
Business has an estimated audience of 3,922,054 people in Switzerland. 52.5% are female, 47.5% are male, average age 42.6. Top brand affinities: Coop, Google, Conforama, Swiss International Air Lines, Nature.
Top brand affinities include Coop, Google, Conforama, with strongest over-indexing on Coop (1.74× the country average).
Demographically, the Business audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Business fan in Switzerland is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Business profile in Switzerland.
52.5% are female, 47.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.6 |
| Estimated audience size | 3,922,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Business audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 1.84× | ||
| 02 | Conforama | Home & Garden | 1.81× | ||
| 03 | Hornbach | Shopping | 1.81× | ||
| 04 | Innovation | Business & Career | 1.81× | ||
| 05 | Škoda Auto | Cars & Mobility | 1.81× | ||
| 06 | Coop | Food & Beverages | 1.74× | ||
| 07 | Kitchen | Home & Garden | 1.67× | ||
| 08 | Drawing | Home & Garden | 1.64× | ||
| 09 | Psychology | Business & Career | 1.63× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 11 | Happiness | Health | 1.61× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.59× | ||
| 13 | Dogs | Pets & Animals | 1.58× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 15 | Shopping malls | Shopping | 1.56× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Concerts | Music & Radio | 1.54× | ||
| 20 | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.36× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Creativity | OPEN | 0.96× | |
| Urban Lifestyle | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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