Rascasse Audience Intelligence

Business Audience in Australia

A data profile of the people who buy, follow and care about Business in Australia — modelled from more than twelve digital signal sources. Business has an estimated audience of 12,821,243 people in Australia.

#18among Lifestyle cluster in Australia
#23among Topic in Australia
#3in Business & Career

Business has an estimated audience of 12,821,243 people in Australia. 54.7% are female, 45.3% are male, average age 42.8.

Demographically, the Business audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Business profile in Australia.

Audience size
12.8M
in Australia
Gender
54.7%♀
45.3% male
Age
42.8
average years
Country rank
#39
Topic in Australia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business fans

54.7% are female, 45.3% are male, average age 42.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Business audience in Australia
MetricValue
Female54.7%
Male45.3%
Average age42.8
Estimated audience size12,821,243
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Business audience in Australia
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Business audience comes from Australia.

Worldwide audience distribution share by country for Business
CountryShare
United States23.3%
India5.6%
Japan5.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
Community OrientationOPEN1.22×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Australia

See Business audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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