A data profile of the people who buy, follow and care about Business in Indonesia — modelled from more than twelve digital signal sources. Business has an estimated audience of 14,575,442 people in Indonesia.
Business has an estimated audience of 14,575,442 people in Indonesia. 44.3% are female, 55.7% are male, average age 35.4. Top brand affinities: Telegram, Ligue 1, Do it yourself (DIY), LinkedIn, Business class.
Top brand affinities include Telegram, Ligue 1, Do it yourself (DIY), with strongest over-indexing on Telegram (1.86× the country average).
Demographically, the Business audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Business fan in Indonesia is more male, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Telegram.
The key figures that characterise the Business profile in Indonesia.
44.3% are female, 55.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 35.4 |
| Estimated audience size | 14,575,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Business audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash | Beauty & Wellness | 1.93× | ||
| 02 | Telegram | Internet & Social Media | 1.86× | ||
| 03 | Indonesian cuisine | Food & Beverages | 1.73× | ||
| 04 | Ice cream | Food & Beverages | 1.63× | ||
| 05 | Ligue 1 | Sports | 1.62× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 07 | Internet & Social Media | 1.62× | |||
| 08 | Local news | News | 1.62× | ||
| 09 | Lottery | Games | 1.62× | ||
| 10 | Retail banking | Business & Career | 1.62× | ||
| 11 | Sports betting | Games | 1.62× | ||
| 12 | Used car | Cars & Mobility | 1.62× | ||
| 13 | Family car | Cars & Mobility | 1.62× | ||
| 14 | First class travel | Travel & Leisure | 1.61× | ||
| 15 | Business class | Travel & Leisure | 1.57× | ||
| 16 | Lipstick | Beauty & Wellness | 1.57× | ||
| 17 | Viu (streaming media) | Movies & TV | 1.53× | ||
| 18 | Charity and causes | Business & Career | 1.52× | ||
| 19 | Hypermarket | Shopping | 1.52× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| DIY Mentality | THRILL | 1.43× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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