Rascasse Audience Intelligence

Viu (streaming media) Audience in Indonesia

A data profile of the people who buy, follow and care about Viu (streaming media) in Indonesia — modelled from more than twelve digital signal sources. Viu (streaming media) has an estimated audience of 3,619,279 people in Indonesia.

#7among TV Channel in Indonesia
#39in Movies & TV

The average Viu (streaming media) fan in Indonesia is 34.8 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Projection screen, Online shopping, Dailymotion, with strongest over-indexing on Projection screen (4.01× the country average).

Demographically, the Viu (streaming media) audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Viu (streaming media) fan in Indonesia is balanced, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Projection screen.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Viu (streaming media) profile in Indonesia.

Audience size
3.6M
in Indonesia
Gender
53.2%♀
46.8% male
Age
34.8
average years
Country rank
#520
TV Channel in Indonesia
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Viu (streaming media)

53.2% are female, 46.8% are male, average age 34.8.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Viu (streaming media) audience in Indonesia
MetricValue
Female53.2%
Male46.8%
Average age34.8
Estimated audience size3,619,279
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Viu (streaming media) audience in Indonesia
Age bracketShare%
16-1920%
20-2933%
30-3925%
40-4913%
50+9%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Viu (streaming media) audience comes from Indonesia.

Worldwide audience distribution share by country for Viu (streaming media)
CountryShare
Indonesia16.7%
Philippines11.8%
Thailand9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viu (streaming media) audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Viu (streaming media) fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~80K1.38×
02Aceh~60K1.30×
03West Sumatra~80K1.23×
04East Kalimantan~70K1.22×
05East Java~500K1.21×
06Riau Islands~50K1.21×
07Bengkulu~30K1.19×
08Central Java~400K1.17×
09South Sulawesi~100K1.16×
10South Kalimantan~50K1.13×
11Jambi~40K1.09×
12West Java~600K1.07×
13Lampung~80K1.07×
14Riau~90K1.05×
15Central Kalimantan~30K1.05×
16Jakarta~300K1.03×
17Banten~100K1.03×
18Gorontalo (disambiguation)(2)~20K1.02×
19North Kalimantan~10K1.02×
20Central Sulawesi~30K1.01×
21West Kalimantan~50K0.98×
22South Sumatra~80K0.96×
23Bangka-Belitung Islands~20K0.95×
24West Sulawesi~10K0.95×
25North Sulawesi~40K0.93×
26Southeast Sulawesi~30K0.93×
27North Sumatra~200K0.92×
28Maluku~10K0.80×
29North Maluku~9K0.76×
30West Nusa Tenggara~30K0.72×
31West Papua~8K0.70×
32Bali~50K0.69×
33Papua (province)~10K0.65×
34East Nusa Tenggara~20K0.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viu (streaming media) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viu (streaming media) audience
#·InterestCategoryAffinity×
01East AfricaTravel & Leisure6.42×
02Projection screenTechnology & Electronics4.01×
03DailymotionMovies & TV3.87×
04Variety showMovies & TV3.23×
05Indian OceanTravel & Leisure2.02×
06Comedy moviesMovies & TV2.01×
07OceaniaTravel & Leisure2.01×
08Indonesian languagePolitics & Society1.84×
09AsiaTravel & Leisure1.80×
10Southeast AsiaTravel & Leisure1.74×
11Music videosMusic & Radio1.71×
12CosmeticsBeauty & Wellness1.69×
13YouTubeMovies & TV1.63×
14FamilyKids & Family1.63×
15Politics and social issuesPolitics & Society1.61×
16Online shoppingShopping1.60×
17BeautyBeauty & Wellness1.58×
18Video gamesGames1.58×
19Mobile phonesTechnology & Electronics1.55×
20BusinessBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viu (streaming media) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viu (streaming media) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
Family OrientationCONSERVATISM1.47×
IndividualismJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viu (streaming media) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.31×
Price SensitivityPREMIUM0.50×
TravellingTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viu (streaming media) have in Indonesia?

Viu (streaming media) has an estimated audience of 3,619,279 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Viu (streaming media) fans?

53.2% of Viu (streaming media) fans are female, 46.8% are male, with an average age of 34.8 years.

03

Which brands do Viu (streaming media) fans like most?

Viu (streaming media) fans show strongest brand affinity for Projection screen (4.01×), Online shopping (1.6×), and Dailymotion (3.87×) over the country average.

04

Where do Viu (streaming media) fans live in Indonesia?

Viu (streaming media) fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~500K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Viu (streaming media) fans also like?

Beyond Viu (streaming media) itself, the audience over-indexes on Online shopping (1.6×), Dailymotion (3.87×), Indonesian language (1.84×), and Beauty (1.58×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Indonesia

See Viu (streaming media) audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Viu (streaming media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →