A data profile of the people who buy, follow and care about Netflix in Indonesia — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 5,094,808 people in Indonesia.
The average Netflix fan in Indonesia is 33.3 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Landscapes, Allkpop, BTS, with strongest over-indexing on Landscapes (2.82× the country average).
Demographically, the Netflix audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Netflix fan in Indonesia is balanced, around 33.3 years old, with strong Need for Security tendencies and a notable affinity for Landscapes.
The key figures that characterise the Netflix profile in Indonesia.
48.4% are female, 51.6% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 33.3 |
| Estimated audience size | 5,094,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Netflix audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Kalimantan | ~100K | 1.46× | |
| 02 | North Kalimantan | ~20K | 1.40× | |
| 03 | Jakarta | ~600K | 1.39× | |
| 04 | Central Kalimantan | ~50K | 1.31× | |
| 05 | South Kalimantan | ~80K | 1.28× | |
| 06 | Riau Islands | ~70K | 1.26× | |
| 07 | South Sulawesi | ~200K | 1.21× | |
| 08 | Special Region of Yogyakarta | ~100K | 1.17× | |
| 09 | Bali | ~100K | 1.16× | |
| 10 | Papua (province) | ~30K | 1.14× | |
| 11 | Banten | ~200K | 1.13× | |
| 12 | West Java | ~800K | 1.03× | |
| 13 | West Kalimantan | ~80K | 1.03× | |
| 14 | Central Sulawesi | ~50K | 1.02× | |
| 15 | Bengkulu | ~40K | 1.01× | |
| 16 | West Papua | ~20K | 1.00× | |
| 17 | South Sumatra | ~100K | 0.99× | |
| 18 | Jambi | ~60K | 0.99× | |
| 19 | Riau | ~100K | 0.98× | |
| 20 | North Sulawesi | ~50K | 0.97× | |
| 21 | Lampung | ~100K | 0.94× | |
| 22 | Bangka-Belitung Islands | ~20K | 0.92× | |
| 23 | North Sumatra | ~200K | 0.89× | |
| 24 | Southeast Sulawesi | ~30K | 0.89× | |
| 25 | West Sumatra | ~80K | 0.88× | |
| 26 | Gorontalo (disambiguation)(2) | ~20K | 0.87× | |
| 27 | West Sulawesi | ~20K | 0.82× | |
| 28 | East Java | ~400K | 0.80× | |
| 29 | North Maluku | ~10K | 0.79× | |
| 30 | Central Java | ~400K | 0.77× | |
| 31 | Aceh | ~50K | 0.73× | |
| 32 | Maluku | ~20K | 0.69× | |
| 33 | West Nusa Tenggara | ~40K | 0.59× | |
| 34 | East Nusa Tenggara | ~30K | 0.52× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landscapes | Music & Radio | 2.82× | ||
| 02 | Bridgerton | Movies & TV | 2.82× | ||
| 03 | Emily in Paris | Movies & TV | 2.82× | ||
| 04 | Iflix | Movies & TV | 1.97× | ||
| 05 | 4+ | Movies & TV | 1.91× | ||
| 06 | 5+ | Movies & TV | 1.91× | ||
| 07 | Sydney Sweeney | Movies & TV | 1.88× | ||
| 08 | BTS | Music & Radio | 1.80× | ||
| 09 | All Of Us Are Dead | Movies & TV | 1.80× | ||
| 10 | Ahn Hyo-seop | Movies & TV | 1.78× | ||
| 11 | Kim Soo-hyun | Movies & TV | 1.69× | ||
| 12 | Red Velvet (band) | Music & Radio | 1.67× | ||
| 13 | PC Gamer | Games | 1.67× | ||
| 14 | 3+ | Movies & TV | 1.64× | ||
| 15 | Allkpop | Music & Radio | 1.59× | ||
| 16 | Enhypen | Music & Radio | 1.59× | ||
| 17 | Park Bo-gum | Movies & TV | 1.55× | ||
| 18 | Girls' Generation | Music & Radio | 1.54× | ||
| 19 | Jenna Ortega | Movies & TV | 1.54× | ||
| 20 | Super Junior | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Individualism | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Social Media Usage | JOY | 0.62× | |
| Travelling | THRILL | 0.68× |
Netflix has an estimated audience of 5,094,808 people in Indonesia, concentrated in West Java and Jakarta.
48.4% of Netflix fans are female, 51.6% are male, with an average age of 33.3 years.
Netflix fans show strongest brand affinity for Landscapes (2.82×), Allkpop (1.59×), and BTS (1.8×) over the country average.
Netflix fans in Indonesia are most concentrated in West Java (reach ~800K), Jakarta (reach ~600K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Allkpop (1.59×), BTS (1.8×), Girls' Generation (1.54×), and Sydney Sweeney (1.88×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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