A data profile of the people who buy, follow and care about Trans7 in Indonesia — modelled from more than twelve digital signal sources. Trans7 has an estimated audience of 3,843,401 people in Indonesia.
Trans7 has an estimated audience of 3,843,401 people in Indonesia. 46.6% are female, 53.4% are male, average age 33.9. Top brand affinities: Traveloka, Telkomsel, Soap opera, Breaking news, Buddhism.
Top brand affinities include Traveloka, Telkomsel, Soap opera, with strongest over-indexing on Traveloka (1.62× the country average).
Demographically, the Trans7 audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Trans7 fan in Indonesia is balanced, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Trans7 profile in Indonesia.
46.6% are female, 53.4% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 33.9 |
| Estimated audience size | 3,843,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Trans7 audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 90.2% |
| Japan | 2.8% |
| Hong Kong | 1.6% |
The strongest cross-interests of the Trans7 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subway | Food & Beverages | 2.59× | ||
| 02 | Breakfast television | Movies & TV | 2.25× | ||
| 03 | Telkomsel | Technology & Electronics | 1.98× | ||
| 04 | Self-love | Health | 1.95× | ||
| 05 | Radio | Technology & Electronics | 1.94× | ||
| 06 | Buddhism | Health | 1.90× | ||
| 07 | Hinduism | Politics & Society | 1.79× | ||
| 08 | Scholarship | Kids & Family | 1.76× | ||
| 09 | romantic comedies | Movies & TV | 1.75× | ||
| 10 | Astro (Malaysian satellite television) | Movies & TV | 1.73× | ||
| 11 | Breaking news | Movies & TV | 1.69× | ||
| 12 | WWE | Sports | 1.69× | ||
| 13 | Traveloka | Travel & Leisure | 1.62× | ||
| 14 | Soap opera | Movies & TV | 1.61× | ||
| 15 | Garuda Indonesia | Travel & Leisure | 1.60× | ||
| 16 | Nescafé | Food & Beverages | 1.60× | ||
| 17 | Self-employment | Business & Career | 1.59× | ||
| 18 | Maybank | Business & Career | 1.57× | ||
| 19 | Video blog | Internet & Social Media | 1.53× | ||
| 20 | Detective fiction | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.54× | |
| Tradition | CONSERVATISM | 1.29× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.68× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Trans7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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