Rascasse Audience Intelligence

Buddhism Audience in Indonesia

A data profile of the people who buy, follow and care about Buddhism in Indonesia — modelled from more than twelve digital signal sources. Buddhism has an estimated audience of 2,484,738 people in Indonesia.

#625among Topic in Indonesia
#15in Health

The average Buddhism fan in Indonesia is 32.5 years old, more male, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Top brand affinities include Persib Bandung, Video, TV Tokyo, with strongest over-indexing on Persib Bandung (2.06× the country average).

Demographically, the Buddhism audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Buddhism fan in Indonesia is more male, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Persib Bandung.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Buddhism profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
40.1%♀
59.9% male
Age
32.5
average years
Country rank
#838
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddhism fans

40.1% are female, 59.9% are male, average age 32.5.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Buddhism audience in Indonesia
MetricValue
Female40.1%
Male59.9%
Average age32.5
Estimated audience size2,484,738
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Buddhism audience in Indonesia
Age bracketShare%
16-1932%
20-2929%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Buddhism audience comes from Indonesia.

Worldwide audience distribution share by country for Buddhism
CountryShare
United States10.1%
India7.5%
Vietnam7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddhism audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Buddhism fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.50×
02Jakarta~400K1.99×
03Riau Islands~40K1.61×
04North Sumatra~200K1.56×
05Banten~100K1.46×
06Special Region of Yogyakarta~50K1.10×
07West Papua~8K1.09×
08Bangka-Belitung Islands~10K1.06×
09West Kalimantan~40K1.02×
10West Sulawesi~10K1.01×
11North Kalimantan~8K1.01×
12Gorontalo (disambiguation)(2)~10K0.99×
13West Nusa Tenggara~30K0.98×
14Papua (province)~10K0.98×
15North Maluku~8K0.98×
16Riau~60K0.97×
17Maluku~10K0.97×
18North Sulawesi~30K0.96×
19Bengkulu~20K0.96×
20Central Sulawesi~20K0.95×
21Central Kalimantan~20K0.95×
22East Kalimantan~40K0.94×
23Southeast Sulawesi~20K0.94×
24Jambi~30K0.93×
25East Nusa Tenggara~20K0.92×
26Aceh~30K0.90×
27South Kalimantan~30K0.90×
28South Sumatra~50K0.88×
29Lampung~40K0.88×
30West Sumatra~40K0.88×
31East Java~200K0.86×
32South Sulawesi~60K0.82×
33West Java~300K0.77×
34Central Java~200K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddhism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddhism audience
#·InterestCategoryAffinity×
01Malaysian languagePolitics & Society4.81×
02MonarchyPolitics & Society4.10×
03Creative CommonsTechnology & Electronics3.79×
04Home videoMovies & TV3.58×
05Kuala LumpurTravel & Leisure2.74×
06High-definition televisionTechnology & Electronics2.49×
07BangladeshTravel & Leisure2.42×
08Digital televisionMovies & TV2.40×
09PhilippinesTravel & Leisure2.32×
10Art filmMovies & TV2.29×
11Video hosting serviceTechnology & Electronics2.22×
12Digital mediaBusiness & Career2.11×
13Persib BandungSports2.06×
14BroadcastingMovies & TV2.01×
15TV TokyoMovies & TV1.77×
16VideoMovies & TV1.70×
17ReadingLiterature1.59×
18MalaysiaTravel & Leisure1.57×
19ClothingFashion & Accessoires1.54×
20Malay languagePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddhism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddhism audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.69×
TravellingTHRILL0.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddhism audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.29×
PatriotismCONSERVATISM0.30×
Healthy LifestyleBALANCE0.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddhism have in Indonesia?

Buddhism has an estimated audience of 2,484,738 people in Indonesia, concentrated in Jakarta and West Java.

02

What is the gender split and age of Buddhism fans?

40.1% of Buddhism fans are female, 59.9% are male, with an average age of 32.5 years.

03

Which brands do Buddhism fans like most?

Buddhism fans show strongest brand affinity for Persib Bandung (2.06×), Video (1.7×), and TV Tokyo (1.77×) over the country average.

04

Where do Buddhism fans live in Indonesia?

Buddhism fans in Indonesia are most concentrated in Jakarta (reach ~400K), West Java (reach ~300K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buddhism fans also like?

Beyond Buddhism itself, the audience over-indexes on Video (1.7×), TV Tokyo (1.77×), Clothing (1.54×), and Reading (1.59×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Indonesia

See Buddhism audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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