A data profile of the people who buy, follow and care about Broadcasting in Indonesia — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 6,943,119 people in Indonesia.
Broadcasting has an estimated audience of 6,943,119 people in Indonesia. 35.9% are female, 64.1% are male, average age 35.2. Top brand affinities: Video games, Telegram, Automobiles, Luxury goods, Radio.
Top brand affinities include Video games, Telegram, Automobiles, with strongest over-indexing on Video games (1.56× the country average).
Demographically, the Broadcasting audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Broadcasting fan in Indonesia is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Video games.
The key figures that characterise the Broadcasting profile in Indonesia.
35.9% are female, 64.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 35.2 |
| Estimated audience size | 6,943,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Broadcasting audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 2.42× | ||
| 02 | Radio | Technology & Electronics | 2.35× | ||
| 03 | Telegram | Internet & Social Media | 2.07× | ||
| 04 | Buddhism | Health | 2.01× | ||
| 05 | romantic comedies | Movies & TV | 1.98× | ||
| 06 | AFC Ajax | Sports | 1.90× | ||
| 07 | Hinduism | Politics & Society | 1.86× | ||
| 08 | Self-employment | Business & Career | 1.75× | ||
| 09 | WWE | Sports | 1.74× | ||
| 10 | Online chat | Technology & Electronics | 1.71× | ||
| 11 | Video blog | Internet & Social Media | 1.65× | ||
| 12 | Lottery | Games | 1.62× | ||
| 13 | Detective fiction | Literature | 1.62× | ||
| 14 | Arsenal F.C. | Sports | 1.61× | ||
| 15 | Automobiles | Cars & Mobility | 1.59× | ||
| 16 | Local news | News | 1.57× | ||
| 17 | Video games | Games | 1.56× | ||
| 18 | Chanel | Fashion & Accessoires | 1.56× | ||
| 19 | Bicycle | Cars & Mobility | 1.52× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.53× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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