A data profile of the people who buy, follow and care about Luxury goods in Indonesia — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 10,138,278 people in Indonesia.
The average Luxury goods fan in Indonesia is 36.2 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Movies, Video, Cosmetics, with strongest over-indexing on Movies (1.51× the country average).
Demographically, the Luxury goods audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Luxury goods fan in Indonesia is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Movies.
The key figures that characterise the Luxury goods profile in Indonesia.
51.5% are female, 48.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.2 |
| Estimated audience size | 10,138,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Luxury goods audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Where the Luxury goods audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 1.33× | |
| 02 | Bangka-Belitung Islands | ~50K | 1.08× | |
| 03 | Bengkulu | ~90K | 1.05× | |
| 04 | Central Kalimantan | ~90K | 1.04× | |
| 05 | West Nusa Tenggara | ~100K | 1.03× | |
| 06 | East Nusa Tenggara | ~100K | 1.03× | |
| 07 | West Sumatra | ~200K | 1.02× | |
| 08 | West Kalimantan | ~200K | 1.02× | |
| 09 | Riau Islands | ~100K | 1.02× | |
| 10 | Southeast Sulawesi | ~80K | 1.01× | |
| 11 | Papua (province) | ~60K | 1.01× | |
| 12 | Special Region of Yogyakarta | ~200K | 1.00× | |
| 13 | Aceh | ~100K | 1.00× | |
| 14 | South Kalimantan | ~100K | 1.00× | |
| 15 | Jambi | ~100K | 1.00× | |
| 16 | North Sulawesi | ~100K | 1.00× | |
| 17 | Maluku | ~50K | 1.00× | |
| 18 | Gorontalo (disambiguation)(2) | ~40K | 1.00× | |
| 19 | West Sulawesi | ~40K | 1.00× | |
| 20 | South Sumatra | ~200K | 0.99× | |
| 21 | Riau | ~200K | 0.99× | |
| 22 | Lampung | ~200K | 0.99× | |
| 23 | Bali | ~200K | 0.99× | |
| 24 | East Kalimantan | ~200K | 0.99× | |
| 25 | Central Sulawesi | ~90K | 0.99× | |
| 26 | South Sulawesi | ~300K | 0.97× | |
| 27 | Banten | ~400K | 0.96× | |
| 28 | North Sumatra | ~500K | 0.95× | |
| 29 | Central Java | ~900K | 0.88× | |
| 30 | East Java | ~900K | 0.86× | |
| 31 | West Java | ~1.5M | 0.82× | |
| 32 | North Kalimantan | 0.00× | ||
| 33 | North Maluku | 0.00× |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boutiques | Fashion & Accessoires | 1.77× | ||
| 02 | Spas | Beauty & Wellness | 1.67× | ||
| 03 | Dresses | Fashion & Accessoires | 1.64× | ||
| 04 | Fragrances | Beauty & Wellness | 1.59× | ||
| 05 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 06 | Jewelry | Fashion & Accessoires | 1.58× | ||
| 07 | Handbags | Fashion & Accessoires | 1.58× | ||
| 08 | Motherhood | Kids & Family | 1.57× | ||
| 09 | Cream | Food & Beverages | 1.57× | ||
| 10 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 12 | Skin | Beauty & Wellness | 1.53× | ||
| 13 | Digital media | Business & Career | 1.53× | ||
| 14 | Video | Movies & TV | 1.52× | ||
| 15 | High-definition television | Technology & Electronics | 1.52× | ||
| 16 | Movies | Movies & TV | 1.51× | ||
| 17 | Shopping malls | Shopping | 1.51× | ||
| 18 | Credit cards | Business & Career | 1.51× | ||
| 19 | Pleasure | Politics & Society | 1.51× | ||
| 20 | Broadcasting | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Design Affinity | PREMIUM | 1.03× | |
| Spirituality | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.56× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Individualism | JOY | 0.73× |
Luxury goods has an estimated audience of 10,138,278 people in Indonesia, concentrated in West Java and Jakarta.
51.5% of Luxury goods fans are female, 48.5% are male, with an average age of 36.2 years.
Luxury goods fans show strongest brand affinity for Movies (1.51×), Video (1.52×), and Cosmetics (1.55×) over the country average.
Luxury goods fans in Indonesia are most concentrated in West Java (reach ~1.5M), Jakarta (reach ~1M), and East Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Luxury goods itself, the audience over-indexes on Video (1.52×), Cosmetics (1.55×), Motherhood (1.57×), and Beauty salons (1.58×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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