A data profile of the people who buy, follow and care about Credit cards in Indonesia — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 6,841,733 people in Indonesia.
The average Credit cards fan in Indonesia is 37.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, Credit limit, Tenor, with strongest over-indexing on Web fiction (1.63× the country average).
Demographically, the Credit cards audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Credit cards fan in Indonesia is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Credit cards profile in Indonesia.
43.8% are female, 56.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 37.6 |
| Estimated audience size | 6,841,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Credit cards audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 2.15× | |
| 02 | Jakarta | ~1M | 1.91× | |
| 03 | Banten | ~400K | 1.43× | |
| 04 | Riau Islands | ~100K | 1.39× | |
| 05 | Special Region of Yogyakarta | ~100K | 1.14× | |
| 06 | South Kalimantan | ~100K | 1.10× | |
| 07 | East Java | ~800K | 1.09× | |
| 08 | Central Java | ~700K | 1.05× | |
| 09 | West Java | ~1M | 1.04× | |
| 10 | West Kalimantan | ~100K | 1.03× | |
| 11 | West Papua | ~20K | 1.03× | |
| 12 | East Kalimantan | ~100K | 1.01× | |
| 13 | Central Kalimantan | ~60K | 1.01× | |
| 14 | Lampung | ~100K | 0.99× | |
| 15 | Bangka-Belitung Islands | ~30K | 0.99× | |
| 16 | West Sulawesi | ~30K | 0.99× | |
| 17 | North Kalimantan | ~20K | 0.99× | |
| 18 | North Sumatra | ~300K | 0.97× | |
| 19 | North Sulawesi | ~70K | 0.97× | |
| 20 | Gorontalo (disambiguation)(2) | ~30K | 0.97× | |
| 21 | North Maluku | ~20K | 0.97× | |
| 22 | Riau | ~200K | 0.96× | |
| 23 | South Sumatra | ~200K | 0.95× | |
| 24 | Jambi | ~70K | 0.95× | |
| 25 | Bengkulu | ~50K | 0.95× | |
| 26 | Papua (province) | ~40K | 0.95× | |
| 27 | Maluku | ~30K | 0.95× | |
| 28 | Central Sulawesi | ~60K | 0.93× | |
| 29 | Southeast Sulawesi | ~50K | 0.93× | |
| 30 | West Sumatra | ~100K | 0.91× | |
| 31 | West Nusa Tenggara | ~80K | 0.90× | |
| 32 | East Nusa Tenggara | ~70K | 0.90× | |
| 33 | South Sulawesi | ~200K | 0.89× | |
| 34 | Aceh | ~80K | 0.87× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit limit | Business & Career | 2.61× | ||
| 02 | Term loan | Business & Career | 2.01× | ||
| 03 | Installment loan | Business & Career | 1.99× | ||
| 04 | Peer-to-peer | Technology & Electronics | 1.91× | ||
| 05 | Credit risk | Business & Career | 1.88× | ||
| 06 | Loan guarantee | Business & Career | 1.74× | ||
| 07 | Stony Brook University | Business & Career | 1.71× | ||
| 08 | Tenor | Music & Radio | 1.64× | ||
| 09 | The Wolf of Wall Street (2013 film) | Movies & TV | 1.64× | ||
| 10 | Web fiction | Literature | 1.63× | ||
| 11 | Modelling clay | Home & Garden | 1.62× | ||
| 12 | Zico | Sports | 1.56× | ||
| 13 | Collateral (film) | Movies & TV | 1.55× | ||
| 14 | Dowry | Kids & Family | 1.53× | ||
| 15 | Metroid | Games | 1.53× | ||
| 16 | Sauna suit | Sports | 1.53× | ||
| 17 | Staples Inc. | Business & Career | 1.52× | ||
| 18 | SSA | Travel & Leisure | 1.51× | ||
| 19 | Circuit de la Sarthe | Sports | 1.51× | ||
| 20 | Car alarm | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.14× | |
| Individualism | JOY | 0.79× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Travelling | THRILL | 0.36× | |
| Early Adopter Mentality | POWER | 0.41× |
Credit cards has an estimated audience of 6,841,733 people in Indonesia, concentrated in West Java and Jakarta.
43.8% of Credit cards fans are female, 56.2% are male, with an average age of 37.6 years.
Credit cards fans show strongest brand affinity for Web fiction (1.63×), Credit limit (2.61×), and Tenor (1.64×) over the country average.
Credit cards fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~1M), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Credit limit (2.61×), Tenor (1.64×), Peer-to-peer (1.91×), and Dowry (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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