A data profile of the people who buy, follow and care about Credit cards in South Africa — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 3,029,901 people in South Africa.
Credit cards has an estimated audience of 3,029,901 people in South Africa. 52.5% are female, 47.5% are male, average age 38.3. Top brand affinities: Loan, MasterCard, Metropolitan Opera, Collection agency, Lincoln Center.
Top brand affinities include Loan, MasterCard, Metropolitan Opera, with strongest over-indexing on Loan (1.6× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Credit cards fan in South Africa is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Loan.
The key figures that characterise the Credit cards profile in South Africa.
52.5% are female, 47.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.3 |
| Estimated audience size | 3,029,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Credit cards audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit limit | Business & Career | 2.32× | ||
| 02 | High Court of Justice | Politics & Society | 2.32× | ||
| 03 | Tile-matching video game | Games | 1.75× | ||
| 04 | Collection agency | Business & Career | 1.69× | ||
| 05 | Fiscal policy | Business & Career | 1.69× | ||
| 06 | MasterCard | Business & Career | 1.65× | ||
| 07 | Lincoln Center | Arts & Culture | 1.63× | ||
| 08 | Strike Back (TV series) | Movies & TV | 1.63× | ||
| 09 | Keno | Games | 1.62× | ||
| 10 | AutoNation | Cars & Mobility | 1.62× | ||
| 11 | Infor | Technology & Electronics | 1.61× | ||
| 12 | Loan | Business & Career | 1.60× | ||
| 13 | GetUp! | Politics & Society | 1.57× | ||
| 14 | National flag | Politics & Society | 1.57× | ||
| 15 | Bubble Shooter | Games | 1.56× | ||
| 16 | Metropolitan Opera | Arts & Culture | 1.55× | ||
| 17 | Boston College | Business & Career | 1.54× | ||
| 18 | Next of kin | Games | 1.52× | ||
| 19 | Opera News | News | 1.52× | ||
| 20 | TalkTalk Plus TV | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Social Media Usage | JOY | 0.47× | |
| Travelling | THRILL | 0.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.31× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.41× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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