Rascasse Audience Intelligence

Credit cards Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Credit cards in United Arab Emirates — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 3,017,025 people in United Arab Emirates.

#109among Topic in United Arab Emirates
#20in Business & Career

The average Credit cards fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Khyber Pakhtunkhwa, ARY News, Cashback reward program, with strongest over-indexing on Khyber Pakhtunkhwa (1.6× the country average).

Demographically, the Credit cards audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Credit cards fan in United Arab Emirates is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Khyber Pakhtunkhwa.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Credit cards profile in United Arab Emirates.

Audience size
3M
in United Arab Emirates
Gender
24.6%
75.4% male
Age
37.0
average years
Country rank
#160
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit cards fans

24.6% are female, 75.4% are male, average age 37.0.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Credit cards audience in United Arab Emirates
MetricValue
Female24.6%
Male75.4%
Average age37.0
Estimated audience size3,017,025
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Credit cards audience in United Arab Emirates
Age bracketShare%
16-199%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Credit cards audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Credit cards
CountryShare
United States19.8%
India5.2%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit cards audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Credit cards fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~1.5M1.10×
02Dubai~2.5M1.09×
03Emirate of Sharjah~700K1.05×
04Emirate of Ajman~300K1.05×
05Ras Al Khaimah~100K0.92×
06Fujairah~60K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit cards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit cards audience
#·InterestCategoryAffinity×
01National bankBusiness & Career1.83×
02Cash advanceBusiness & Career1.78×
03Clock towerGames1.78×
04Oberoi Hotels & ResortsTravel & Leisure1.74×
05Paddle tennisSports1.64×
06Khyber PakhtunkhwaTravel & Leisure1.60×
07Maidan (Kolkata)Travel & Leisure1.59×
08Debit card cashbackBusiness & Career1.59×
09ARY NewsMovies & TV1.57×
10Cashback reward programShopping1.57×
11Geo News UrduMovies & TV1.57×
12Payment cardFashion & Accessoires1.57×
13JanmabhumiNews1.57×
14MuzaffarabadTravel & Leisure1.55×
15Daily PakistanNews1.54×
16Kerala KaumudiMovies & TV1.54×
17Schengen AreaPolitics & Society1.54×
18Daily Naya DigantaNews1.53×
19Tariq JameelPolitics & Society1.53×
20KohatTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit cards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Credit cards audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.73×
PatriotismCONSERVATISM0.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Credit cards audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Social Media UsageJOY0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Credit cards have in United Arab Emirates?

Credit cards has an estimated audience of 3,017,025 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Credit cards fans?

24.6% of Credit cards fans are female, 75.4% are male, with an average age of 37.0 years.

03

Which brands do Credit cards fans like most?

Credit cards fans show strongest brand affinity for Khyber Pakhtunkhwa (1.6×), ARY News (1.57×), and Cashback reward program (1.57×) over the country average.

04

Where do Credit cards fans live in United Arab Emirates?

Credit cards fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Credit cards fans also like?

Beyond Credit cards itself, the audience over-indexes on ARY News (1.57×), Cashback reward program (1.57×), Daily Pakistan (1.54×), and Geo News Urdu (1.57×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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