A data profile of the people who buy, follow and care about Credit cards in United Arab Emirates — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 3,017,025 people in United Arab Emirates.
The average Credit cards fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Khyber Pakhtunkhwa, ARY News, Cashback reward program, with strongest over-indexing on Khyber Pakhtunkhwa (1.6× the country average).
Demographically, the Credit cards audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Credit cards fan in United Arab Emirates is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Khyber Pakhtunkhwa.
The key figures that characterise the Credit cards profile in United Arab Emirates.
24.6% are female, 75.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 37.0 |
| Estimated audience size | 3,017,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Credit cards audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1.5M | 1.10× | |
| 02 | Dubai | ~2.5M | 1.09× | |
| 03 | Emirate of Sharjah | ~700K | 1.05× | |
| 04 | Emirate of Ajman | ~300K | 1.05× | |
| 05 | Ras Al Khaimah | ~100K | 0.92× | |
| 06 | Fujairah | ~60K | 0.88× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National bank | Business & Career | 1.83× | ||
| 02 | Cash advance | Business & Career | 1.78× | ||
| 03 | Clock tower | Games | 1.78× | ||
| 04 | Oberoi Hotels & Resorts | Travel & Leisure | 1.74× | ||
| 05 | Paddle tennis | Sports | 1.64× | ||
| 06 | Khyber Pakhtunkhwa | Travel & Leisure | 1.60× | ||
| 07 | Maidan (Kolkata) | Travel & Leisure | 1.59× | ||
| 08 | Debit card cashback | Business & Career | 1.59× | ||
| 09 | ARY News | Movies & TV | 1.57× | ||
| 10 | Cashback reward program | Shopping | 1.57× | ||
| 11 | Geo News Urdu | Movies & TV | 1.57× | ||
| 12 | Payment card | Fashion & Accessoires | 1.57× | ||
| 13 | Janmabhumi | News | 1.57× | ||
| 14 | Muzaffarabad | Travel & Leisure | 1.55× | ||
| 15 | Daily Pakistan | News | 1.54× | ||
| 16 | Kerala Kaumudi | Movies & TV | 1.54× | ||
| 17 | Schengen Area | Politics & Society | 1.54× | ||
| 18 | Daily Naya Diganta | News | 1.53× | ||
| 19 | Tariq Jameel | Politics & Society | 1.53× | ||
| 20 | Kohat | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.73× |
Credit cards has an estimated audience of 3,017,025 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
24.6% of Credit cards fans are female, 75.4% are male, with an average age of 37.0 years.
Credit cards fans show strongest brand affinity for Khyber Pakhtunkhwa (1.6×), ARY News (1.57×), and Cashback reward program (1.57×) over the country average.
Credit cards fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on ARY News (1.57×), Cashback reward program (1.57×), Daily Pakistan (1.54×), and Geo News Urdu (1.57×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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