A data profile of the people who buy, follow and care about Credit cards in Switzerland — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 1,032,983 people in Switzerland.
The average Credit cards fan in Switzerland is 45.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include UBS, Financial services, Banking, with strongest over-indexing on UBS (1.58× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Credit cards fan in Switzerland is balanced, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for UBS.
The key figures that characterise the Credit cards profile in Switzerland.
46.7% are female, 53.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 45.9 |
| Estimated audience size | 1,032,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Credit cards audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~100K | 1.72× | |
| 02 | Canton of St. Gallen | ~90K | 1.69× | |
| 03 | Canton of Zürich | ~300K | 1.68× | |
| 04 | Luzern | ~70K | 1.54× | |
| 05 | Canton of Bern | ~200K | 1.52× | |
| 06 | Thurgau | ~40K | 1.32× | |
| 07 | Solothurn | ~40K | 1.29× | |
| 08 | Basel-Landschaft | ~30K | 1.22× | |
| 09 | Basel-City | ~50K | 1.17× | |
| 10 | Graubünden | ~30K | 1.13× | |
| 11 | Canton of Zug | ~10K | 1.09× | |
| 12 | Schaffhausen | ~9K | 1.07× | |
| 13 | Schwyz | ~20K | 1.06× | |
| 14 | Appenzell Ausserrhoden | ~5K | 1.00× | |
| 15 | Appenzell Innerrhoden | ~1K | 0.99× | |
| 16 | Canton of Obwalden | ~4K | 0.98× | |
| 17 | Canton of Nidwalden | ~4K | 0.98× | |
| 18 | Uri | ~3K | 0.98× | |
| 19 | Canton of Glarus | ~4K | 0.94× | |
| 20 | Jura | ~6K | 0.91× | |
| 21 | Neuchatel | ~20K | 0.85× | |
| 22 | Canton of Geneva | ~50K | 0.77× | |
| 23 | Fribourg | ~30K | 0.76× | |
| 24 | Valais | ~30K | 0.72× | |
| 25 | Ticino | ~30K | 0.71× | |
| 26 | Vaud | ~60K | 0.59× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 4.00× | ||
| 02 | MasterCard | Business & Career | 2.98× | ||
| 03 | Digital wallet | Internet & Social Media | 2.90× | ||
| 04 | Cash | Business & Career | 2.61× | ||
| 05 | American Express | Business & Career | 2.60× | ||
| 06 | Online banking | Business & Career | 2.59× | ||
| 07 | Loan | Business & Career | 2.43× | ||
| 08 | Wallet | Fashion & Accessoires | 2.23× | ||
| 09 | Credit (finance) | Business & Career | 2.14× | ||
| 10 | Financial services | Business & Career | 2.12× | ||
| 11 | Swissquote | Business & Career | 1.94× | ||
| 12 | Revolut | Business & Career | 1.88× | ||
| 13 | Investment banking | Business & Career | 1.72× | ||
| 14 | Life insurance | Business & Career | 1.68× | ||
| 15 | Gazeta Express | News | 1.66× | ||
| 16 | Insurance | Business & Career | 1.61× | ||
| 17 | Western Union | Business & Career | 1.61× | ||
| 18 | Mortgage loans | Business & Career | 1.59× | ||
| 19 | UBS | Business & Career | 1.58× | ||
| 20 | Banking | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.07× | |
| Travelling | THRILL | 0.96× | |
| Price Sensitivity | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.79× |
Credit cards has an estimated audience of 1,032,983 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
46.7% of Credit cards fans are female, 53.3% are male, with an average age of 45.9 years.
Credit cards fans show strongest brand affinity for UBS (1.58×), Financial services (2.12×), and Banking (1.54×) over the country average.
Credit cards fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Financial services (2.12×), Banking (1.54×), Mobile payment (4.0×), and Insurance (1.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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