A data profile of the people who buy, follow and care about Swissquote in Switzerland — modelled from more than twelve digital signal sources. Swissquote has an estimated audience of 1,022,338 people in Switzerland.
Swissquote has an estimated audience of 1,022,338 people in Switzerland. 24.5% are female, 75.5% are male, average age 45.4. Top brand affinities: UBS, Hornbach, Coop, Western Union, Innovation.
Top brand affinities include UBS, Hornbach, Coop, with strongest over-indexing on UBS (3.39× the country average).
Demographically, the Swissquote audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Swissquote fan in Switzerland is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for UBS.
The key figures that characterise the Swissquote profile in Switzerland.
24.5% are female, 75.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 45.4 |
| Estimated audience size | 1,022,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 31% |
The strongest cross-interests of the Swissquote audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Interactive Brokers | Business & Career | 6.89× | ||
| 02 | Western Union | Business & Career | 5.22× | ||
| 03 | Master of Business Administration | Business & Career | 4.51× | ||
| 04 | Fielmann | Health | 4.48× | ||
| 05 | Hornbach | Shopping | 4.12× | ||
| 06 | Credit (finance) | Business & Career | 4.04× | ||
| 07 | Online banking | Business & Career | 3.72× | ||
| 08 | Mortgage loans | Business & Career | 3.69× | ||
| 09 | Innovation | Business & Career | 3.54× | ||
| 10 | Renewable energy | Business & Career | 3.54× | ||
| 11 | UBS | Business & Career | 3.39× | ||
| 12 | AXA | Business & Career | 3.22× | ||
| 13 | Tesla Motors | Cars & Mobility | 3.08× | ||
| 14 | Transfermarkt | Sports | 2.76× | ||
| 15 | Banking | Business & Career | 2.37× | ||
| 16 | Insurance | Business & Career | 2.04× | ||
| 17 | Financial services | Business & Career | 1.98× | ||
| 18 | Coop | Food & Beverages | 1.79× | ||
| 19 | Swiss International Air Lines | Travel & Leisure | 1.55× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.13× | |
| Need for Security | CONSERVATISM | 2.04× | |
| Convenience Orientation | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Travelling | THRILL | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swissquote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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