A data profile of the people who buy, follow and care about Renewable energy in Switzerland — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 1,077,331 people in Switzerland.
The average Renewable energy fan in Switzerland is 41.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Sustainable energy, Solar power, Solar panel, with strongest over-indexing on Sustainable energy (18.91× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Renewable energy fan in Switzerland is balanced, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Switzerland.
47.6% are female, 52.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.5 |
| Estimated audience size | 1,077,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Renewable energy audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luzern | ~60K | 1.33× | |
| 02 | Canton of St. Gallen | ~70K | 1.30× | |
| 03 | Aargau | ~90K | 1.27× | |
| 04 | Basel-Landschaft | ~30K | 1.25× | |
| 05 | Canton of Bern | ~100K | 1.24× | |
| 06 | Canton of Zürich | ~200K | 1.18× | |
| 07 | Uri | ~4K | 1.16× | |
| 08 | Thurgau | ~30K | 1.14× | |
| 09 | Canton of Nidwalden | ~5K | 1.11× | |
| 10 | Solothurn | ~30K | 1.10× | |
| 11 | Canton of Obwalden | ~5K | 1.10× | |
| 12 | Appenzell Ausserrhoden | ~5K | 1.09× | |
| 13 | Graubünden | ~30K | 1.06× | |
| 14 | Canton of Zug | ~10K | 1.05× | |
| 15 | Appenzell Innerrhoden | ~1K | 1.04× | |
| 16 | Canton of Geneva | ~80K | 1.02× | |
| 17 | Jura | ~8K | 1.02× | |
| 18 | Schwyz | ~20K | 1.00× | |
| 19 | Schaffhausen | ~9K | 1.00× | |
| 20 | Canton of Glarus | ~4K | 1.00× | |
| 21 | Basel-City | ~40K | 0.99× | |
| 22 | Neuchatel | ~20K | 0.91× | |
| 23 | Fribourg | ~30K | 0.85× | |
| 24 | Valais | ~40K | 0.84× | |
| 25 | Ticino | ~40K | 0.83× | |
| 26 | Vaud | ~80K | 0.76× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 18.91× | ||
| 02 | Solar power | Home & Garden | 15.06× | ||
| 03 | Solar panel | Home & Garden | 13.37× | ||
| 04 | The Terminal | Movies & TV | 7.75× | ||
| 05 | Energy conservation | Home & Garden | 7.19× | ||
| 06 | Conservation (ethic) | Politics & Society | 6.85× | ||
| 07 | Solidarity | Politics & Society | 5.99× | ||
| 08 | Townhouse | Home & Garden | 5.97× | ||
| 09 | Ethical consumerism | Shopping | 5.37× | ||
| 10 | Efficient energy use | Technology & Electronics | 4.67× | ||
| 11 | Donation | Business & Career | 4.50× | ||
| 12 | Charity and causes | Business & Career | 4.19× | ||
| 13 | Solar energy | Home & Garden | 4.02× | ||
| 14 | Swissquote | Business & Career | 3.54× | ||
| 15 | UBS | Business & Career | 2.14× | ||
| 16 | Zürich | Travel & Leisure | 1.82× | ||
| 17 | Central Europe | Travel & Leisure | 1.82× | ||
| 18 | Bild | News | 1.80× | ||
| 19 | Beauty | Beauty & Wellness | 1.63× | ||
| 20 | Coop | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.20× | |
| Sustainability | BALANCE | 0.55× | |
| Patriotism | CONSERVATISM | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Sustainability | BALANCE | 0.55× | |
| Healthy Lifestyle | BALANCE | 3.20× |
Renewable energy has an estimated audience of 1,077,331 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.6% of Renewable energy fans are female, 52.4% are male, with an average age of 41.5 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (18.91×), Solar power (15.06×), and Solar panel (13.37×) over the country average.
Renewable energy fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Aargau (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Solar power (15.06×), Solar panel (13.37×), The Terminal (7.75×), and Bild (1.8×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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