Rascasse Audience Intelligence

Architecture Audience in Switzerland

A data profile of the people who buy, follow and care about Architecture in Switzerland — modelled from more than twelve digital signal sources. Architecture has an estimated audience of 2,476,358 people in Switzerland.

#3among Field of study in Switzerland
#68among Topic in Switzerland
#10in Business & Career

The average Architecture fan in Switzerland is 44.3 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Architecture profile in Switzerland.

Audience size
2.5M
in Switzerland
Gender
54.7%♀
45.3% male
Age
44.3
average years
Country rank
#119
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture fans

54.7% are female, 45.3% are male, average age 44.3.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Architecture audience in Switzerland
MetricValue
Female54.7%
Male45.3%
Average age44.3
Estimated audience size2,476,358
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Architecture audience in Switzerland
Age bracketShare%
16-196%
20-2917%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Architecture audience comes from Switzerland.

Worldwide audience distribution share by country for Architecture
CountryShare
United States16.6%
Brazil5.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Architecture fans by region: top regions in Switzerland
#RegionReachAffinity×
01Vaud~600K2.31×
02Canton of Geneva~300K2.01×
03Canton of St. Gallen~200K1.73×
04Solothurn~100K1.69×
05Canton of Zürich~700K1.66×
06Luzern~200K1.53×
07Aargau~200K1.45×
08Basel-City~100K1.41×
09Fribourg~100K1.39×
10Thurgau~90K1.32×
11Canton of Bern~300K1.28×
12Neuchatel~70K1.28×
13Valais~100K1.27×
14Schwyz~40K1.19×
15Graubünden~70K1.13×
16Canton of Obwalden~10K1.13×
17Basel-Landschaft~60K1.02×
18Canton of Zug~30K1.00×
19Canton of Nidwalden~9K1.00×
20Appenzell Ausserrhoden~10K0.96×
21Uri~8K0.92×
22Appenzell Innerrhoden~3K0.91×
23Canton of Glarus~8K0.88×
24Jura~10K0.85×
25Schaffhausen~20K0.81×
26Ticino~60K0.64×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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