A data profile of the people who buy, follow and care about Architecture in Malaysia — modelled from more than twelve digital signal sources. Architecture has an estimated audience of 3,997,096 people in Malaysia.
The average Architecture fan in Malaysia is 40.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include American Institute of Architects, Wallpaper (magazine), Unity (game engine), with strongest over-indexing on American Institute of Architects (27.63× the country average).
Demographically, the Architecture audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Architecture fan in Malaysia is balanced, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for American Institute of Architects.
The key figures that characterise the Architecture profile in Malaysia.
49.3% are female, 50.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.4 |
| Estimated audience size | 3,997,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Architecture audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
Where the Architecture audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.53× | |
| 02 | Kuala Lumpur | ~1M | 1.40× | |
| 03 | Sarawak | ~400K | 1.24× | |
| 04 | Penang | ~300K | 1.21× | |
| 05 | Johor | ~600K | 1.17× | |
| 06 | Perak | ~400K | 1.13× | |
| 07 | Kedah | ~300K | 1.02× | |
| 08 | Malacca | ~100K | 1.01× | |
| 09 | Negeri Sembilan | ~200K | 0.99× | |
| 10 | Pahang | ~200K | 0.98× | |
| 11 | Sabah | ~300K | 0.89× | |
| 12 | Terengganu | ~100K | 0.83× | |
| 13 | Kelantan | ~200K | 0.82× | |
| 14 | Perlis | ~50K | 0.82× | |
| 15 | Putrajaya | ~20K | 0.82× | |
| 16 | Labuan | ~30K | 0.81× |
The strongest cross-interests of the Architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Institute of Architects | Home & Garden | 27.63× | ||
| 02 | Pantone | Business & Career | 23.59× | ||
| 03 | Red Dot | Technology & Electronics | 22.36× | ||
| 04 | Evernote | Internet & Social Media | 20.85× | ||
| 05 | Dropbox (service) | Technology & Electronics | 16.36× | ||
| 06 | Behance | Internet & Social Media | 14.71× | ||
| 07 | Environmental engineering | Business & Career | 14.24× | ||
| 08 | Wallpaper (magazine) | Home & Garden | 13.55× | ||
| 09 | Unity (game engine) | Technology & Electronics | 12.79× | ||
| 10 | Autodesk | Technology & Electronics | 7.91× | ||
| 11 | Film editing | Movies & TV | 7.81× | ||
| 12 | Productivity software | Business & Career | 7.43× | ||
| 13 | Telecommunications engineering | Technology & Electronics | 6.85× | ||
| 14 | AutoCAD | Technology & Electronics | 6.52× | ||
| 15 | Video editing software | Technology & Electronics | 4.10× | ||
| 16 | Modern architecture | Arts & Culture | 2.68× | ||
| 17 | Internet & Social Media | 2.23× | |||
| 18 | Web design | Business & Career | 1.96× | ||
| 19 | Internet & Social Media | 1.86× | |||
| 20 | Property finder | Home & Garden | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.87× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Spirituality | BALANCE | 0.73× | |
| Urban Lifestyle | OPEN | 0.84× |
Architecture has an estimated audience of 3,997,096 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.3% of Architecture fans are female, 50.7% are male, with an average age of 40.4 years.
Architecture fans show strongest brand affinity for American Institute of Architects (27.63×), Wallpaper (magazine) (13.55×), and Unity (game engine) (12.79×) over the country average.
Architecture fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Architecture itself, the audience over-indexes on Wallpaper (magazine) (13.55×), Unity (game engine) (12.79×), Dropbox (service) (16.36×), and Behance (14.71×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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