A data profile of the people who buy, follow and care about Politics and social issues in Malaysia — modelled from more than twelve digital signal sources. Politics and social issues has an estimated audience of 6,501,826 people in Malaysia.
The average Politics and social issues fan in Malaysia is 39.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur.
The key figures that characterise the Politics and social issues profile in Malaysia.
47.6% are female, 52.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 39.6 |
| Estimated audience size | 6,501,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Politics and social issues audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 4.8% |
| Brazil | 4.7% |
Where the Politics and social issues audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1M | 1.01× | |
| 02 | Selangor | ~2M | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Politics and social issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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