A data profile of the people who buy, follow and care about Entrepreneurship in Malaysia — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 5,627,459 people in Malaysia.
The average Entrepreneurship fan in Malaysia is 39.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, kumpulan wang simpanan pekerja, Cinema of Bangladesh, with strongest over-indexing on Magnum4D (1.82× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Entrepreneurship fan in Malaysia is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Entrepreneurship profile in Malaysia.
48.8% are female, 51.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.5 |
| Estimated audience size | 5,627,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Entrepreneurship audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 1.47× | |
| 02 | Kuala Lumpur | ~1.5M | 1.42× | |
| 03 | Perak | ~500K | 1.07× | |
| 04 | Kedah | ~400K | 1.06× | |
| 05 | Negeri Sembilan | ~300K | 1.06× | |
| 06 | Malacca | ~200K | 1.06× | |
| 07 | Sarawak | ~500K | 1.05× | |
| 08 | Johor | ~700K | 1.00× | |
| 09 | Penang | ~300K | 0.98× | |
| 10 | Kelantan | ~300K | 0.98× | |
| 11 | Sabah | ~500K | 0.96× | |
| 12 | Pahang | ~300K | 0.95× | |
| 13 | Perlis | ~70K | 0.92× | |
| 14 | Terengganu | ~200K | 0.91× | |
| 15 | Labuan | ~40K | 0.84× | |
| 16 | Putrajaya | ~20K | 0.77× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 2.46× | ||
| 02 | Infant bodysuit | Kids & Family | 2.44× | ||
| 03 | Business model | Business & Career | 2.44× | ||
| 04 | Cinema of Bangladesh | Movies & TV | 2.38× | ||
| 05 | Gold bar | Business & Career | 2.24× | ||
| 06 | Household goods | Home & Garden | 2.15× | ||
| 07 | Investment strategy | Business & Career | 2.08× | ||
| 08 | Government | Politics & Society | 2.06× | ||
| 09 | Indeed.com | Business & Career | 2.04× | ||
| 10 | Bangladesh national cricket team | Sports | 1.99× | ||
| 11 | Internet & Social Media | 1.89× | |||
| 12 | kumpulan wang simpanan pekerja | Business & Career | 1.87× | ||
| 13 | Teacher education | Business & Career | 1.83× | ||
| 14 | Magnum4D | Games | 1.82× | ||
| 15 | Home shopping | Shopping | 1.81× | ||
| 16 | Lazada | Fashion & Accessoires | 1.79× | ||
| 17 | Database | Technology & Electronics | 1.78× | ||
| 18 | Sinar FM | Music & Radio | 1.77× | ||
| 19 | India national cricket team | Sports | 1.75× | ||
| 20 | Gift shop | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.08× | |
| Individualism | JOY | 1.68× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.99× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Price Sensitivity | PREMIUM | 1.05× |
Entrepreneurship has an estimated audience of 5,627,459 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.8% of Entrepreneurship fans are female, 51.2% are male, with an average age of 39.5 years.
Entrepreneurship fans show strongest brand affinity for Magnum4D (1.82×), kumpulan wang simpanan pekerja (1.87×), and Cinema of Bangladesh (2.38×) over the country average.
Entrepreneurship fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on kumpulan wang simpanan pekerja (1.87×), Cinema of Bangladesh (2.38×), LinkedIn (1.89×), and Gold bar (2.24×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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