Rascasse Audience Intelligence

Entrepreneurship Audience in Poland

A data profile of the people who buy, follow and care about Entrepreneurship in Poland — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 5,544,111 people in Poland.

#8among Field of study in Poland
#105among Topic in Poland
#17in Business & Career

Entrepreneurship has an estimated audience of 5,544,111 people in Poland. 52.8% are female, 47.2% are male, average age 42.2. Top brand affinities: Small business, Bookkeeping, Jane Fonda, Health insurance, Crimea.

Top brand affinities include Small business, Bookkeeping, Jane Fonda, with strongest over-indexing on Small business (1.83× the country average).

Demographically, the Entrepreneurship audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

The typical Entrepreneurship fan in Poland is balanced, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Small business.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Entrepreneurship profile in Poland.

Audience size
5.5M
in Poland
Gender
52.8%
47.2% male
Age
42.2
average years
Country rank
#161
Topic in Poland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entrepreneurship fans

52.8% are female, 47.2% are male, average age 42.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Entrepreneurship audience in Poland
MetricValue
Female52.8%
Male47.2%
Average age42.2
Estimated audience size5,544,111
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Entrepreneurship audience in Poland
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4923%
50+25%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Entrepreneurship audience comes from Poland.

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
#·InterestCategoryAffinity×
01Small businessBusiness & Career1.83×
02Richard BransonBusiness & Career1.83×
03Enterprise resource planningBusiness & Career1.79×
04Jane FondaMovies & TV1.75×
05Shazam (service)Music & Radio1.74×
06Warren BuffettBusiness & Career1.71×
07CrimeaTravel & Leisure1.66×
08KharkivTravel & Leisure1.64×
09User experience designTechnology & Electronics1.63×
10Master classBusiness & Career1.62×
11RivneTravel & Leisure1.61×
12Health insuranceBusiness & Career1.60×
13Business incubatorBusiness & Career1.60×
14BookkeepingGames1.58×
15Visa (document)Business & Career1.58×
16ESETTechnology & Electronics1.58×
17AccountantBusiness & Career1.54×
18Professional network serviceTechnology & Electronics1.54×
19Market economyPolitics & Society1.53×
20Data scienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneurship audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.21×
Urban LifestyleOPEN0.95×
Need for SecurityCONSERVATISM0.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneurship audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
Early Adopter MentalityPOWER0.62×
Healthy LifestyleBALANCE0.69×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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