A data profile of the people who buy, follow and care about Entrepreneurship in Poland — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 5,544,111 people in Poland.
Entrepreneurship has an estimated audience of 5,544,111 people in Poland. 52.8% are female, 47.2% are male, average age 42.2. Top brand affinities: Small business, Bookkeeping, Jane Fonda, Health insurance, Crimea.
Top brand affinities include Small business, Bookkeeping, Jane Fonda, with strongest over-indexing on Small business (1.83× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical Entrepreneurship fan in Poland is balanced, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Small business.
The key figures that characterise the Entrepreneurship profile in Poland.
52.8% are female, 47.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.2 |
| Estimated audience size | 5,544,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Entrepreneurship audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Small business | Business & Career | 1.83× | ||
| 02 | Richard Branson | Business & Career | 1.83× | ||
| 03 | Enterprise resource planning | Business & Career | 1.79× | ||
| 04 | Jane Fonda | Movies & TV | 1.75× | ||
| 05 | Shazam (service) | Music & Radio | 1.74× | ||
| 06 | Warren Buffett | Business & Career | 1.71× | ||
| 07 | Crimea | Travel & Leisure | 1.66× | ||
| 08 | Kharkiv | Travel & Leisure | 1.64× | ||
| 09 | User experience design | Technology & Electronics | 1.63× | ||
| 10 | Master class | Business & Career | 1.62× | ||
| 11 | Rivne | Travel & Leisure | 1.61× | ||
| 12 | Health insurance | Business & Career | 1.60× | ||
| 13 | Business incubator | Business & Career | 1.60× | ||
| 14 | Bookkeeping | Games | 1.58× | ||
| 15 | Visa (document) | Business & Career | 1.58× | ||
| 16 | ESET | Technology & Electronics | 1.58× | ||
| 17 | Accountant | Business & Career | 1.54× | ||
| 18 | Professional network service | Technology & Electronics | 1.54× | ||
| 19 | Market economy | Politics & Society | 1.53× | ||
| 20 | Data science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.21× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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