A data profile of the people who buy, follow and care about Small business in Poland — modelled from more than twelve digital signal sources. Small business has an estimated audience of 3,683,454 people in Poland.
Small business has an estimated audience of 3,683,454 people in Poland. 51.8% are female, 48.2% are male, average age 43.5. Top brand affinities: Entrepreneurship, Love & Sex, Renovation, Digital photography, Fast food.
Top brand affinities include Entrepreneurship, Love & Sex, Renovation, with strongest over-indexing on Entrepreneurship (1.83× the country average).
Demographically, the Small business audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Small business fan in Poland is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Entrepreneurship.
The key figures that characterise the Small business profile in Poland.
51.8% are female, 48.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.5 |
| Estimated audience size | 3,683,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Small business audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.58× | ||
| 02 | Digital photography | Business & Career | 2.79× | ||
| 03 | Bedroom furniture | Home & Garden | 2.60× | ||
| 04 | Self-employment | Business & Career | 2.35× | ||
| 05 | Renovation | Home & Garden | 2.25× | ||
| 06 | Luxury real estate | Business & Career | 2.16× | ||
| 07 | Drop shipping | Shopping | 1.94× | ||
| 08 | Entrepreneurship | Business & Career | 1.83× | ||
| 09 | Fast food | Food & Beverages | 1.83× | ||
| 10 | Contemporary art | Arts & Culture | 1.83× | ||
| 11 | Adventure travel | Travel & Leisure | 1.78× | ||
| 12 | Financial services | Business & Career | 1.73× | ||
| 13 | Charity and causes | Business & Career | 1.65× | ||
| 14 | Airbnb | Travel & Leisure | 1.64× | ||
| 15 | Fine art | Business & Career | 1.62× | ||
| 16 | BNP Paribas | Business & Career | 1.62× | ||
| 17 | Fiction books | Literature | 1.61× | ||
| 18 | Science fiction movies | Movies & TV | 1.57× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | First-person shooter games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.82× | |
| Design Affinity | PREMIUM | 1.78× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| Convenience Orientation | PREMIUM | 0.99× | |
| Spirituality | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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