A data profile of the people who buy, follow and care about Self-employment in Poland — modelled from more than twelve digital signal sources. Self-employment has an estimated audience of 1,604,815 people in Poland.
Self-employment has an estimated audience of 1,604,815 people in Poland. 47.7% are female, 52.3% are male, average age 43.4. Top brand affinities: Small and medium enterprises, IKEA, Auchan, Politics and social issues, LinkedIn.
Top brand affinities include Small and medium enterprises, IKEA, Auchan, with strongest over-indexing on Small and medium enterprises (3.02× the country average).
Demographically, the Self-employment audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Self-employment fan in Poland is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Small and medium enterprises.
The key figures that characterise the Self-employment profile in Poland.
47.7% are female, 52.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.4 |
| Estimated audience size | 1,604,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Self-employment audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 5.7% |
| India | 4.9% |
The strongest cross-interests of the Self-employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freelancer | Business & Career | 3.67× | ||
| 02 | Small and medium enterprises | Business & Career | 3.02× | ||
| 03 | Sole proprietorship | Business & Career | 2.94× | ||
| 04 | Small business | Business & Career | 2.35× | ||
| 05 | Finance | Business & Career | 2.10× | ||
| 06 | Internet & Social Media | 2.08× | |||
| 07 | Gazeta Wyborcza | News | 1.77× | ||
| 08 | Auchan | Shopping | 1.71× | ||
| 09 | Architecture | Business & Career | 1.67× | ||
| 10 | IKEA | Home & Garden | 1.66× | ||
| 11 | Apartment | Business & Career | 1.66× | ||
| 12 | Science | Business & Career | 1.64× | ||
| 13 | Personal finance | Business & Career | 1.63× | ||
| 14 | Hotels | Travel & Leisure | 1.62× | ||
| 15 | Garden | Home & Garden | 1.58× | ||
| 16 | Crafts | Home & Garden | 1.56× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Politics and social issues | Politics & Society | 1.54× | ||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.35× | |
| Travelling | THRILL | 0.51× | |
| Patriotism | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Self-employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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