A data profile of the people who buy, follow and care about Small and medium enterprises in Poland — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 2,825,484 people in Poland.
Small and medium enterprises has an estimated audience of 2,825,484 people in Poland. 49.4% are female, 50.6% are male, average age 44.3. Top brand affinities: Love & Sex, Sustainable energy, Self-employment, WhatsApp, Business class.
Top brand affinities include Love & Sex, Sustainable energy, Self-employment, with strongest over-indexing on Love & Sex (3.51× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Small and medium enterprises fan in Poland is balanced, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Small and medium enterprises profile in Poland.
49.4% are female, 50.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 44.3 |
| Estimated audience size | 2,825,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Small and medium enterprises audience comes from Poland.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle leasing | Cars & Mobility | 4.12× | ||
| 02 | Photovoltaic system | Home & Garden | 3.70× | ||
| 03 | Love & Sex | Kids & Family | 3.51× | ||
| 04 | Sustainable energy | Home & Garden | 3.19× | ||
| 05 | Self-employment | Business & Career | 3.02× | ||
| 06 | Home business | Business & Career | 2.67× | ||
| 07 | Digital photography | Business & Career | 2.37× | ||
| 08 | Business class | Travel & Leisure | 2.34× | ||
| 09 | Freelancer | Business & Career | 2.25× | ||
| 10 | Drop shipping | Shopping | 2.16× | ||
| 11 | Innovation | Business & Career | 2.12× | ||
| 12 | First class travel | Travel & Leisure | 2.11× | ||
| 13 | Bedroom furniture | Home & Garden | 2.03× | ||
| 14 | BNP Paribas | Business & Career | 1.95× | ||
| 15 | Used car | Cars & Mobility | 1.86× | ||
| 16 | Financial services | Business & Career | 1.80× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Renovation | Home & Garden | 1.66× | ||
| 19 | Kindergarten | Kids & Family | 1.55× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.81× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Early Adopter Mentality | POWER | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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