A data profile of the people who buy, follow and care about Small and medium enterprises in Malaysia — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 2,482,462 people in Malaysia.
The average Small and medium enterprises fan in Malaysia is 41.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Innovation, LinkedIn, Finance, with strongest over-indexing on Innovation (2.86× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Small and medium enterprises fan in Malaysia is more male, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Small and medium enterprises profile in Malaysia.
44.3% are female, 55.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 41.7 |
| Estimated audience size | 2,482,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Small and medium enterprises audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
Where the Small and medium enterprises audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~40K | 1.15× | |
| 02 | Putrajaya | ~10K | 1.08× | |
| 03 | Selangor | ~700K | 1.04× | |
| 04 | Kuala Lumpur | ~400K | 1.00× | |
| 05 | Kelantan | ~100K | 1.00× | |
| 06 | Terengganu | ~100K | 0.99× | |
| 07 | Sarawak | ~200K | 0.98× | |
| 08 | Malacca | ~90K | 0.98× | |
| 09 | Kedah | ~200K | 0.97× | |
| 10 | Negeri Sembilan | ~100K | 0.97× | |
| 11 | Pahang | ~100K | 0.97× | |
| 12 | Perak | ~200K | 0.95× | |
| 13 | Sabah | ~200K | 0.94× | |
| 14 | Penang | ~100K | 0.94× | |
| 15 | Johor | ~300K | 0.92× |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.86× | ||
| 02 | Home business | Business & Career | 2.27× | ||
| 03 | Passive income | Business & Career | 2.15× | ||
| 04 | Internet & Social Media | 2.12× | |||
| 05 | Retail banking | Business & Career | 2.08× | ||
| 06 | Real property | Home & Garden | 2.05× | ||
| 07 | Mortgage loans | Business & Career | 2.02× | ||
| 08 | First class travel | Travel & Leisure | 1.78× | ||
| 09 | Politics | Politics & Society | 1.75× | ||
| 10 | Life insurance | Business & Career | 1.75× | ||
| 11 | Self-employment | Business & Career | 1.75× | ||
| 12 | Stock market | Business & Career | 1.70× | ||
| 13 | Home Delivery | Food & Beverages | 1.68× | ||
| 14 | Credit (finance) | Business & Career | 1.65× | ||
| 15 | Google Drive | Technology & Electronics | 1.62× | ||
| 16 | Business class | Travel & Leisure | 1.62× | ||
| 17 | Terraced house | Home & Garden | 1.61× | ||
| 18 | Airbnb | Travel & Leisure | 1.59× | ||
| 19 | Social science | Business & Career | 1.57× | ||
| 20 | Finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Creativity | OPEN | 0.83× | |
| Spirituality | BALANCE | 0.90× |
Small and medium enterprises has an estimated audience of 2,482,462 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
44.3% of Small and medium enterprises fans are female, 55.7% are male, with an average age of 41.7 years.
Small and medium enterprises fans show strongest brand affinity for Innovation (2.86×), LinkedIn (2.12×), and Finance (1.5×) over the country average.
Small and medium enterprises fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Small and medium enterprises itself, the audience over-indexes on LinkedIn (2.12×), Finance (1.5×), Mortgage loans (2.02×), and Politics (1.75×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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